Stairway Dispensaries is a growing cannabis retailer with locations in Branson and Blue Springs, Missouri. We are passionate about providing our customers with an elevated, welcoming experience and high-quality products. As we expand our presence, we are looking for a strategic, creative Social Media Marketing Manager to own our brand voice online, drive real growth, and connect with our communities across both markets.
We are seeking an experienced and self-motivated Social Media Marketing Manager to lead all aspects of Stairway Dispensaries' social media marketing strategy and execution. This is a hands-on role with strategic responsibility — you will plan campaigns, create and publish content, manage paid social, analyze performance, and keep our brand relevant and compliant across all platforms.
This position is open to full-time, part-time, or contract arrangements. Partial remote work is welcomed; periodic on-site visits to our Branson and Blue Springs locations will be required for content creation and brand alignment.
Strategy & Campaign Management
- Develop and own the overall social media marketing strategy aligned with business goals for both locations
- Build and manage monthly content calendars across Instagram, Facebook, TikTok, X (Twitter), Google Business, and emerging platforms
- Plan and execute promotional campaigns for product launches, sales events, holidays, and seasonal initiatives
- Identify growth opportunities through audience insights, competitive analysis, and platform trend monitoring
Content Creation & Publishing
- Produce high-quality photo, video, Reel, Story, and short-form video content highlighting products, promotions, staff, and dispensary culture
- Write compelling, on-brand captions, ad copy, and hashtag strategies tailored to each platform
- Coordinate and conduct on-site content shoots at Branson and Blue Springs as needed
- Maintain a consistent brand voice, aesthetic, and tone across all channels
Paid Social & Performance
- Plan, execute, and optimize paid social campaigns (Meta Ads, TikTok Ads, boosted posts) to drive traffic and conversions
- Track and report on KPIs including reach, engagement rate, follower growth, click-through rate, and ROI
- Use analytics tools (Meta Business Suite, native platform insights, Google Analytics) to inform and adjust strategy
- Present regular performance summaries and recommendations to management
Community & Reputation
- Monitor and respond to comments, DMs, and reviews across platforms in a timely, brand-aligned manner
- Foster relationships with followers, local community members, and cannabis-friendly influencers or partners
- Manage and optimize Google Business Profiles for both dispensary locations
Compliance
- Stay current on Federal and Missouri cannabis advertising laws and platform-specific policies for cannabis-related content
- Ensure all content, ads, and promotions meet state regulatory requirements and age-gating rules
- Collaborate with management to review and approve content as required by compliance standards
Preferred Qualifications
- Experience in social media marketing, digital marketing, or a related role
- Demonstrated ability to grow and engage audiences across Instagram, Facebook, and TikTok
- Strong content creation skills: photography, short-form video, and basic editing (Reels, TikToks, Stories)
- Experience with paid social advertising (Meta Ads Manager or similar platforms)
- Proficiency with social media management and scheduling tools (e.g., Later, Hootsuite, Buffer, Meta Business Suite)
- Data-driven mindset with the ability to interpret analytics and translate insights into action
- Excellent written communication, copywriting, and storytelling skills
- Highly organized, self-directed, and able to manage multiple priorities independently
- Must be 21+ years of age
- Knowledge of or experience in the cannabis industry — understanding of products, culture, and customer base is a strong plus
- Familiarity with Missouri cannabis advertising regulations and cannabis-specific platform restrictions
- Graphic design skills (Canva, Adobe Express, Photoshop, or similar)
- Experience with SEO, email marketing, or multi-location brand management
- Located in or familiar with the Branson or Blue Springs, MO markets
Work Location: Hybrid remote in Blue Springs, MO 64015
