This Regional Director of Marketing and Sales role will work, reside and travel weekly in the Northern Indiana region and an Ohio region.
Responsibilities:
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Develops and implements strategic marketing and sales plans to drive occupancy across assigned Communities
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Contributes to the creation and management of sales and marketing budgets, ensuring alignment with organizational goals
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Provides leadership, training, and oversight to community-based marketing directors to ensure consistency and effectiveness in execution
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Oversees marketing and sales software platforms, ensuring data integrity and timely reporting
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Ensures compliance with IHDA tax credit marketing guidelines across all applicable Communities
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Leads weekly marketing calls with Community teams and Gardant support center to drive strategy, performance, and alignment
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Plans and executes advertising and promotional campaigns across print, digital, electronic, and direct mail channels
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Recommend pricing strategies to maximize long-term market share and occupancy goals
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Monitors marketing performance metrics and implement corrective actions as needed to meet targets, including organizing and supporting marketing initiatives
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Conducts and evaluates market research to adapt strategies in response to competitive and industry trends
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Tracks and analyzes competitor offerings, marketing tactics, and occupancy outcomes to maintain a competitive edge
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Builds and maintains relationships with key industry influencers, referral sources, and strategic partners
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Guides the development of marketing reports and provide performance insights to executive leadership
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Ensures consistent brand messaging and visual identity across all marketing materials, platforms, and events
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Provides input on marketing staff recruitment, training, development, and performance management
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Represents Gardant Management Solutions at industry events and association meetings to promote brand awareness and partnership opportunities
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Monitors and manages marketing expenditures to ensure alignment with approved budgets
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Supports cross-functional departments by assisting with the creation of technical documents, manuals, and publications as needed
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Prepares and analyzes sales reports to identify trends, growth opportunities, and areas for improvement in outreach efforts
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Leads the recruitment, development, and performance management of the marketing team to meet corporate objectives
Qualifications:
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Bachelor’s degree in Marketing, Sales, Business Administration, or a related field preferred
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Minimum of five years of progressively responsible experience in marketing and sales, including team leadership and strategic planning
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Must hold a valid driver’s license and be able to frequently travel to Communities and events
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Strong knowledge of marketing techniques, sales principles, and budget management
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Excellent written and verbal communication skills, with the ability to collaborate effectively with Community teams, leadership, and external partners
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Proven ability to manage multiple projects and deadlines with accuracy and efficiency
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Demonstrates initiative, sound judgment, creativity, and a high level of professional ethics
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Ability to lead, motivate, and develop high-performing marketing and sales teams across multiple locations
Benefits:
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Comprehensive medical, dental, and vision benefit packages
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Employee Stock Ownership Program (ESOP)
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Employer-subsidized gym membership & wellness program
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EAP & Maven family planning program
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401(k) with biweekly employer match
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Outside-In Employee Referral Program
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Intentional work-life balance supported with competitive Paid Time Off
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Self-service payroll & tools (PayCom)
