Job Title: People & Culture Generalist
Management: Yes No
Department: People & Culture
Reports to: Manager, People & Culture and Talent Acquisition
Location: St. Louis, MO- Westport Headquarters
FLSA Status: Exempt Non-Exempt
Hybrid Schedule- 3 days in office, 2 days from home
General Overview:
The People & Culture Generalist will support our direct-to-consumer channels including retail brand stores and mobile marketing teams. This role serves as a key partner by advising employees and leaders People & Culture (“P&C”) strategies, policies, practices, and procedures to assist with effective business operations across a fast-paced, customer-facing environment. The People & Culture Generalist will play a critical role in fostering a positive and inclusive culture, while ensuring consistent, compliant, and people-first practices across multiple locations and mobile operations.
Key Responsibilities
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Provide People & Culture guidance and coaching to managers and/or employees on the effective application of Company policies, practices, and procedures in the areas of recruiting, onboarding, performance management, employee development, training, compensation, and benefits.
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Assist in the implementation of Company-wide People & Culture strategies that support successful business outcomes.
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Serve as a liaison between the field and corporate office to support and deliver communication and roll out Company initiatives across all areas of People & Culture.
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Ensure compliance with federal, state, and local employment and labor regulations and advise management of changes when necessary.
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Oversee recruiting, onboarding, employee engagement, recognition, and performance management activities.
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Collaborate with leaders to execute performance management practices, including coaching, feedback, and development planning
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Partner with hiring managers to assess talent needs and develop effective recruiting strategies and pipelines
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Support and enhance onboarding experiences through coordination of orientation, training, and early-stage engagement touchpoints
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Oversee workers’ compensation cases, ensuring timely reporting, effective case management, and smooth return-to-work transitions
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Support leave of absence processes, ensuring compliance with company policies and applicable regulations
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Maintain accurate and compliant team member data within HRIS/HCM systems
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Contribute to People & Culture reporting, audits, and continuous improvement initiatives
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Support learning and development efforts that build capability across the organization
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Contribute to People & Culture projects and cross-functional initiatives that drive business and cultural outcomes
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Take on additional responsibilities as needed to support the team and evolving business needs
Knowledge, Skills and Abilities Required:
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Bachelor’s degree in Human Resources, Business, or related field (or equivalent experience)
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2–5 years of HR Generalist experience, preferably supporting retail or field-based teams
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Strong knowledge of employee relations, performance management, recruiting, labor laws, and workers’ compensation
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Experience supporting multi-location or mobile workforce environments preferred
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Experience working within an HCM system such as Dayforce, ADP, or equivalent
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Ability to manage multiple priorities in a fast-paced environment
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High level of integrity, professionalism, and ability to maintain confidentiality
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Strong organizational, analytical, and attention-to-detail skills
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Excellent verbal and written communication and interpersonal skills
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Proficiency in Microsoft Office, particularly Excel
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Periodic travel to offsite locations
Rawlings Sporting Goods Total Compensation Package:
The health, well-being and financial stability of our employees are a high priority to us. Our benefit plan includes competitive compensation and a full range of life and career enhancing benefits. We offer the following benefits to all full-time employees:
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Comprehensive medical/dental/vision plans
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Company paid life and disability insurance.
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Paid Parental Leave
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Employee Assistance Program.
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401k (fully vested immediately) with Company match.
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Paid time off
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Paid holidays
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Opportunities for advancement
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Employee Discount Program
This job description does not list all the duties of the job. Position may be required to perform other duties as needed.
