Job SummaryThe Client Relations & Marketing Manager is responsible for developing and maintaining strong relationships with clients, families, referral sources, healthcare providers, and community partners while implementing strategic marketing initiatives that increase brand awareness, client acquisition, and business growth. This position serves as a key liaison between Green Leaves ADHC and the community, ensuring exceptional client satisfaction, strengthening referral networks, and supporting the organization's mission of delivering high-quality healthcare services.
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Essential Duties and Responsibilities
Client Relations
· Serve as the primary point of contact for clients, families, referral sources, and community partners.
· Complete client intakes, assessments, reassessments, and onboarding documentation.
· Develop, review, and update individualized client care plans within the ClearCare system.
· Conduct monthly client visits to assess service quality, client satisfaction, and care plan effectiveness.
· Visit clients in hospitals, rehabilitation facilities, nursing homes, assisted living communities, and other healthcare settings as needed.
· Identify client concerns and coordinate timely resolutions with the Director of Operations and interdisciplinary team.
· Work collaboratively with scheduling and recruiting teams to ensure smooth client transitions and continuity of care.
· Maintain accurate client documentation while ensuring compliance with HIPAA and organizational policies.
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Marketing & Business Development
· Develop and execute annual and quarterly marketing strategies aligned with organizational growth objectives.
· Prepare and maintain a rolling four-week marketing calendar.
· Build and maintain relationships with physicians, hospitals, rehabilitation centers, skilled nursing facilities, case managers, social workers, insurance providers, and community organizations.
· Generate new referrals through networking, relationship building, presentations, and community outreach.
· Represent Green Leaves ADHC at networking events, health fairs, community meetings, and professional organizations.
· Coordinate educational seminars, wellness events, and community outreach initiatives.
· Monitor referral trends and develop strategies to increase referral volume and market share.
· Maintain referral and business development activities within Well Sky, ClearCare, or other CRM systems.
· Prepare weekly and monthly reports on marketing performance, referral activity, and business development outcomes.
· Analyze competitor activities and market trends to identify opportunities for organizational growth.
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Digital Marketing
· Manage the organization's digital marketing initiatives.
· Coordinate social media platforms to enhance community engagement and brand awareness.
· Develop newsletters, brochures, presentations, promotional materials, and marketing collateral.
· Assist with website updates and online reputation management.
· Support email marketing campaigns and digital communications.
· Monitor campaign effectiveness using performance metrics and recommend improvements.
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Pay: From $53,500.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
