Digital Operations & Marketing Specialist – Bailey’s, Inc.
At Bailey’s, we are building something that lasts.
We are a family-owned, 51-year legacy company and North America’s most trusted outfitter for forestry and tree care professionals. Our brand is well known in the market, and that reputation has been earned over decades by pioneering trusted solutions delivered on time, with passion and positivity.
We are looking for a Digital Operations & Marketing Specialist who wants to help us activate idle revenue channels, strengthen our eCommerce platform, and bring marketing execution in-house.
This role is not just about running campaigns or maintaining a website. It is about ownership — of our retail channels, our eCommerce content, and our digital presence — and about building the on-site capability that lets Bailey’s move faster and rely less on outside vendors.
If you believe success comes from strong teamwork and collaboration, and you value structure, accountability, and continuously improving how things work, you will fit well here.
This role reports directly to the Chief Revenue Officer.
Who We Are
Vision: North America’s most trusted outfitter for forestry and tree care professionals.
Mission: We serve forestry and tree care professionals with reliable, high quality solutions delivered on time and strengthened through committed partnerships with our vendors and employees.
Purpose: We exist to inspire and empower our customers, partners, and employees to grow, succeed, and prosper together.
Brand Promise: Trusted Solutions. Delivered on time.
What This Role OwnsRetail Channel Management
- Day-to-day management and optimization of Rithum, Bailey’s multi-channel eCommerce platform
- Activate and operate Channels like Amazon, eBay, Walmart, and other channels currently sitting idle
- Identify and capture revenue opportunities across channels not yet in active operation
eCommerce & Web Platform
- Own Magento content, product attributes, and continuous platform improvement.
- Manage authorization and role management within Magento
- Coordinate Magento updates, enhancements, and maintenance projects
- Serve as Bailey’s secondary internal interface with ITM Development, our website vendor — scoping, coordinating, and reviewing work to reduce unnecessary billable hours and accelerate resolution
- Work toward progressively reducing Bailey’s dependency on outside web vendors
- Partner with Bailey’s Systems Administrator on bWeb performance improvement efforts
Marketing & Content
- Lead the inbound migration of marketing execution — catalog work, digital content, product photography coordination, and channel creative — from external vendors to internal ownership
- Own catalog preflight and production using the Adobe Creative Suite
- Manage media content and static page updates across digital platforms
Project & Operations Support
- Project manage the key account portal buildout in coordination with Bailey’s IT and ERP teams
- Resolve shipping rate accuracy for large and freight items — a direct contributor to margin recovery
- Understand Bailey’s product catalog, customer archetypes, and field use cases well enough to make informed decisions about catalog content, channel strategy, and digital presentation
What Success Looks Like
- Rhythm and Bailey’s retail channels are actively managed and growing in profitable revenue
- Magento is optimized, not just maintained
- ITM billable hours and vendor dependency are trending down
- Marketing execution is increasingly produced in-house
- The key account portal is live and improving customer experience
- Shipping accuracy issues on freight orders are resolved
What We’re Looking For
- Hands-on experience with eCommerce platforms (Magento or similar)
- Familiarity with multi-channel retail tools (Rithum, Amazon Seller Central, or similar)
- Comfort with the Adobe Creative Suite for catalog and marketing production
- Strong attention to detail and follow-through
- Genuine business acumen — an interest in understanding our products, our customers, and how they’re used in the field
- Someone who wants to build capability in-house as well as manage vendors from a distance
Why Bailey’s
This is a role where you can actually make an impact.
You will work directly with leadership, help shape how we operate, and build systems that support long-term growth.
We value people who take ownership, follow through, improve what they touch, and care about the outcome.
Pay: $22.00 - $30.00 per hour
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
Work Location: In person
