About Us
At Audicon, we believe better hearing leads to better living. Our mission is to help people reconnect with the conversations, relationships, and moments that matter most through accessible, high-quality hearing solutions.
As a fast-growing direct-to-consumer hearing aid company, we combine ecommerce, technology, and customer-focused care to make hearing support more approachable and accessible. We are building a mission-driven brand focused on improving lives while delivering an exceptional customer experience.
About the Role
We are seeking a growth-oriented DTC Digital Marketing Manager to lead and scale our direct-to-consumer ecommerce business in the U.S. market.
This is not a traditional marketing coordination role. We are looking for someone who understands how to drive customer acquisition, conversion, retention, and long-term brand growth through Shopify-based ecommerce operations and performance marketing.
The ideal candidate has hands-on experience growing DTC brands, understands consumer behavior, and is highly data-driven. Experience with high-consideration consumer products, health and wellness products, medical devices, or ecommerce brands with complex customer journeys is strongly preferred.
This role will play a critical part in building and optimizing our DTC growth engine while improving the overall customer experience and ecommerce performance.
Key Responsibilities
DTC Growth & Ecommerce Management
- Own and support the growth of the DTC ecommerce business across Shopify and digital channels
- Develop and execute customer acquisition strategies across Meta, Google, YouTube, affiliate, influencer, and email marketing channels
- Optimize ecommerce conversion funnels, landing pages, product pages, checkout flow, and overall customer journey
- Monitor and improve key ecommerce KPIs including CAC, ROAS, CVR, AOV, retention, refund rate, and LTV
- Collaborate cross-functionally to improve ecommerce performance and user experience
Shopify & Conversion Optimization
- Manage and optimize the Shopify website experience including merchandising, promotions, landing pages, and conversion flows
- Identify and implement conversion rate optimization opportunities
- Support A/B testing initiatives across website content, offers, creatives, messaging, and customer flows
- Improve cart abandonment recovery, upsell and cross-sell opportunities, subscription flows, and email automation performance
Performance Marketing & Analytics
- Work closely with internal teams and external agencies to manage paid digital marketing campaigns
- Analyze campaign performance and customer behavior data to identify growth opportunities and improve ROI
- Track, report, and provide actionable insights on ecommerce and marketing performance metrics
- Use tools such as Google Analytics, Shopify Analytics, Klaviyo, Hotjar, Triple Whale, and advertising platforms to drive data-informed decisions
Customer Journey & Brand Trust
- Help build a strong, trustworthy, and consistent brand presence across digital channels
- Support customer engagement strategies focused on education, onboarding, reviews, customer success, and retention
- Coordinate influencer, affiliate, partnership, UGC, and content initiatives that improve brand credibility and customer trust
- Work closely with customer service and product teams to identify customer pain points and improve the overall user experience
Qualifications
- Bachelor’s degree in Marketing, Business, Ecommerce, Communications, or related field preferred
- 3+ years of experience in DTC ecommerce, digital marketing, growth marketing, or performance marketing
- Strong hands-on experience managing and optimizing Shopify ecommerce operations
- Proven experience scaling DTC customer acquisition channels
- Strong understanding of ecommerce metrics including CAC, ROAS, CVR, AOV, LTV, and retention
- Experience managing digital advertising platforms including Meta Ads and Google Ads
- Familiarity with Shopify, Klaviyo, Google Analytics, Hotjar, Triple Whale, and related ecommerce tools
- Strong analytical, project management, and communication skills
- Ability to thrive in a fast-paced, entrepreneurial environment
Preferred Qualifications
- Experience in health, wellness, medical device, hearing aid, or high-consideration consumer product categories
- Experience scaling a Shopify-based DTC brand in the U.S. market
- Strong understanding of customer psychology, lifecycle marketing, and retention strategies
- Experience with subscription models, referral programs, loyalty initiatives, and customer retention programs
- Familiarity with influencer marketing, affiliate programs, and trust-building content strategies
Success Metrics
- DTC revenue growth
- Customer acquisition efficiency including CAC and ROAS
- Shopify conversion rate improvement
- Retention and repeat purchase growth
- Reduction in refund and return rates
- Email marketing revenue contribution
- Customer engagement and satisfaction improvement
- Overall ecommerce profitability and scalability
Pay: $85,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
Work Location: In person
