Title: Marketing Operator (Content + AI + Community + Systems Execution) Company: North American Herb & Spice (NAHS) Reports to: Director of Marketing (Steven Harkins) Location: Lake Forest, IL (On-site preferred, hybrid possible) Type: Full-time (high priority)
Role Summary
NAHS is hiring a high-output Marketing Operator to execute and maintain our AI-powered content and community systems.
This is NOT a traditional social media manager role.
You will operate within systems built using AI tools (ChatGPT, Claude) to:
● Publish and manage content at scale
● Handle community engagement (comments, DMs)
● Coordinate creators and UGC
● Maintain marketing workflows and organization
You are an executor, organizer, and communicator — not the primary strategist.
Core Responsibilities
1) Content Execution & Publishing (AI-Assisted)
● Execute weekly content calendar across Instagram, Facebook, TikTok, and YouTube Shorts
● Use AI-generated content (captions, scripts, hooks) and refine for brand voice and compliance
● Schedule and publish content via Sprout Social / Meta Business Suite
● Repurpose UGC and long-form content into multiple short-form assets
2) Community Management (High Priority)
● Respond to comments and DMs daily across all platforms
● Maintain a consistent, professional, and compliant brand voice
● Escalate customer service or compliance-sensitive issues appropriately
● Identify recurring questions and feedback loops for content ideas
3) Creator & UGC Coordination
● Coordinate micro-influencers, affiliates, and ambassadors, facilitating aligned collaborations with the Director of Marketing and Founder.
● Track deliverables, timelines, and communication
● Ensure content is received, organized, and usable
● Maintain creator database and outreach tracker
4) Content Production Support (Light Creative)
● Use Canva/Designated AI platforms to produce: ○ Carousels
○ Story sets
○ Thumbnails
● Perform basic short-form editing (Opus Clips/CapCut/Descript or similar)
● Maintain brand consistency across all assets
5) AI Workflow Execution
● Use ChatGPT and Claude to: ○ Generate captions, scripts, and content ideas
○ Repurpose content at scale
○ Assist with reporting and organization
● Follow established SOPs and improve workflows over time
6) Organization & Reporting
● Maintain content calendar, folders, and naming systems
● Track weekly KPIs: ○ Posting volume
○ Engagement
○ Audience Growth
○ Top-performing content
● Provide simple weekly reports with key insights
Required Skills & Experience
● 1–3 years in social media, content, or marketing execution
● Strong written communication (short-form, conversational tone)
● Comfortable using AI tools (ChatGPT, Claude, etc.)
● Experience with scheduling tools (Sprout Social preferred)
● Canva/Adobe Suite proficiency (templates, carousels, basic design)
● Highly organized and detail-oriented
Preferred (Not Required)
● Short-form video editing experience
● Experience with influencer/affiliate coordination
● Familiarity with supplements, wellness, or regulated industries
● Basic understanding of compliance-safe language (DSHEA/FTC)
Key Traits
● Fast executor (speed matters)
● Reliable and consistent, attention to detail
● Strong judgment in public communication
● Systems-oriented thinker
● Coachable and adaptable
● Positive, team-oriented mindset
Performance Expectations (First 60 Days)
● Fully execute consistent weekly content cadence
● Reduce response time for comments/DMs
● Maintain organized content and creator systems
● Successfully coordinate initial creator partnerships
● Demonstrate ability to use AI tools effectively
● Contribute to measurable audience growth
● Scheduling all social media posts and health community engagement
Compensation
Base Salary Range: $55,000 – $60,000 (depending on experience)
Why This Role Matters
This role is critical to scaling NAHS into a system-driven marketing engine.
You will work directly with leadership and AI-powered systems to:
● Increase content velocity
● Improve customer engagement
● Support brand growth at scale
This is a high-growth role with strong upside for the right operator.
Pay: $55,000.00 - $60,000.00 per year
Benefits:
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Professional development assistance
Work Location: In person
