The Marketing Coordinator is responsible for driving sustainable growth across an assigned portfolio of hospitals that have reached maturity. This role serves as the primary marketing advisor to hospital and field leadership, developing localized marketing strategies, optimizing paid media performance, analyzing business trends and partnering cross-functionally to increase client acquisition, retention and EBITDA. By combining strategic planning with hands on collaboration, the Marketing Coordinator ensures each hospital has the marketing support needed to achieve long-term business success while maintaining alignment with enterprise initiatives. The ideal candidate is detail oriented, organized and thrives on turning data into action.
ESSENTIAL FUNCTIONS AND DUTIES
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Develop strong relationships with field leadership teams to foster collaboration and ensure alignment on marketing strategies and goals • Monitor market conditions, competitive activity and consumer trends to proactively identify opportunities for growth.
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Consult with hospital teams on best practices for marketing execution, reputation management, online presence and local brand awareness.
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Develop and execute localized marketing strategies that drive new client acquisition, client retention and revenue growth across an assigned portfolio of hospitals
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Partner with hospital leadership to identify growth opportunities and build tailored marketing plans aligned with local market dynamics, business goals and competitive landscape.
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Collaborate with centralized marketing teams to optimize paid media performance, ensuring campaigns are efficiently localized, monitored and continuously improved based on performance insights.
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Analyze marketing and business performance data including client acquisition, retention, appointment demand and return on investment to identify trends and recommend optimization opportunities.
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Work cross-functionally with CRM, lifecycle marketing, digital marketing, operations and analytics teams to maximize the impact of retention and client engagement programs.
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Serve as the primary marketing advisor for assigned hospitals, translating enterprise marketing strategies into actionable local plans that drive sustainable business results.
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Support manager with other tasks related to hospital opening as needed
REQUIRED EDUCATION AND EXPERIENCE
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Bachelors degree in Marketing, Communications, Business, or related field
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5+ years of similar work experience; role in retail, healthcare or other multi-location industry preferred
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Excellent project management and organizational skills with strong attention to detail
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High level of comfort to deal with unanticipated changes (adaptability)
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Passion for innovation and creative thinking
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Demonstrated ability to think strategically and manage deliverables
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Excellent communication, written and presentation skills
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Use data to take informed risks, exercise good judgement and embrace change
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Moderate degree of travel required - 30%+
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Can be remote (near major airport hub) or work hybrid from our Home Office in Birmingham, AL
How You're Supported
As part of the Mission Pet Health family, you get the stability of a local practice backed by the comprehensive benefits and resources of a larger network. The focus is on investing in you, so you can focus on what you love.
Note: Our comprehensive benefits package is designed to support you at every stage. Eligibility for specific benefits varies based on your role and hours worked.
A competitive hourly rate or salary based on your experience and role.
We offer comprehensive coverage options including Medical, Dental, and Vision insurance, along with access to our Employee Assistance Program (EAP) for all teammates.
Plan for your future with our 401k retirement options and additional financial protection benefits like Life Insurance and Disability coverage.
We support your career goals with opportunities for professional development, including educational assistance for qualified teammates to enroll in AVMA-accredited veterinary technician programs.
Join a nationwide community of over 20,000 veterinary professionals who share a passion for collaboration, career growth, and sharing best practices.
Enjoy discounted veterinary care for your own pets, access to an online discount platform, and free 24/7 access to doctors through Teladoc.
About Mission Pet Health
Mission Pet Health was founded by veterinarians on the belief that local practices thrive with clinical autonomy, collaboration, and medical excellence. The organization provides world-class support to its 850+ hospital teams on a hyper-local basis so they can focus on what matters most: the medicine, their patients, and their team culture. Learn more at missionpethealth.com.
Driving the award-winning culture are the WAG values – Work Together, Amaze, and Grow. Mission Pet Health is veterinarian-led, people-focused, and on a mission to be the best place to work in veterinary medicine. We are proud to be recognized as a 2025 "Most Loved Workplace," ranked #2 in America's Top 100 and #1 in veterinary care.
Reasonable Accommodations: Applicants with disabilities may be entitled to reasonable accommodation. Please contact [email protected] with your request and contact information.
EEO Statement: Mission Pet Health is an equal opportunity employer. We embrace diversity and are committed to creating an inclusive environment for all employees.
