Job Overview
We are seeking an energetic and innovative Social Media Manager to lead our digital storytelling and brand engagement efforts. In this dynamic role, you will craft compelling content, manage multiple social media platforms, and develop strategies that amplify our brand presence across digital channels. Your passion for digital marketing, combined with your creative flair and analytical mindset, will drive meaningful interactions with our audience and elevate our online visibility. This paid position offers an exciting opportunity to shape our brand narrative and connect with diverse communities worldwide.
Duties
- Develop and execute comprehensive social media strategies aligned with brand goals to increase engagement and followers across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Create, curate, and schedule engaging content—including graphics, videos, blogs, and photography—using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to ensure high-quality visuals.
- Monitor social listening tools to track brand mentions, industry trends, and audience sentiment, enabling timely responses and strategic adjustments.
- Manage social media advertising campaigns on platforms like Facebook Ads and Google Analytics to optimize reach and ROI.
- Engage actively with followers by responding to comments, messages, and reviews while fostering positive relationships through effective relationship management techniques.
- Collaborate with the marketing team to align social media content with broader branding initiatives and e-commerce campaigns.
- Analyze web analytics and social media metrics using tools like Google Analytics and Buffer to measure campaign performance and inform future strategies.
- Oversee public relations efforts by managing online reputation, handling crisis communication when necessary, and ensuring consistent brand messaging.
- Stay updated on the latest trends in social media marketing, SEO practices, video editing, photography, graphic design, and digital marketing tools to keep our content fresh and innovative.
Experience
- Proven experience in social media management or digital marketing roles with a strong portfolio demonstrating successful campaigns.
- Deep understanding of social media platforms’ algorithms, advertising options (including Facebook Advertising), and best practices for engagement growth.
- Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
- Familiarity with social listening tools (e.g., Hootsuite or Buffer), web analytics (Google Analytics), keyword research techniques, and SEO principles.
- Experience managing paid advertising campaigns across various platforms with measurable results.
- Strong writing skills with an eye for proofreading to ensure clear, error-free communication aligned with branding standards.
- Ability to multitask effectively in a fast-paced environment while maintaining attention to detail on content quality and analytics reporting. Join us as a Social Media Manager if you’re passionate about storytelling through digital channels! Bring your creativity, strategic thinking, and enthusiasm for building vibrant online communities—help us shape a compelling brand presence that resonates globally!
Pay: $60,000.00 - $72,000.00 per year
Benefits:
- Health insurance
- Paid time off
Work Location: In person
