Part-Time Social Media & Content Coordinator (Hybrid)
Location: Palo Alto, CA (Hybrid)
Job Type: Part-Time (10–12 hours per week)
Compensation: $25–30 per hour (depending on experience)
About Us
27 Miles Malibu is a contemporary luxury knitwear brand inspired by the effortless California lifestyle. We create premium cashmere and elevated essentials that combine timeless design with relaxed sophistication. Our collections are sold online, through select luxury retailers, and in our retail boutiques throughout California.
We're looking for a creative, fashion-forward Social Media & Content Coordinator to own the day-to-day management of our Instagram presence. You'll work directly with our founder and marketing team to bring our brand to life through compelling visual storytelling, while coordinating content from our retail stores and creating original content from our Palo Alto boutique.
This is an ideal opportunity for someone passionate about fashion, luxury branding, and social media who wants meaningful hands-on experience and the chance to make a measurable impact on a growing premium lifestyle brand.
What You'll Do
- Own the day-to-day management of the 27 Miles Malibu Instagram account.
- Plan, schedule, and publish engaging Instagram posts, Stories, Reels, and other content aligned with our monthly marketing calendar.
- Collaborate with our corporate marketing team to execute seasonal campaigns, product launches, and retail events.
- Coordinate with managers and staff across all 27 Miles Malibu retail locations to collect photos, videos, and store updates.
- Visit our Palo Alto boutique regularly to capture original lifestyle content, styling videos, new arrivals, customer moments, and behind-the-scenes footage.
- Provide creative direction to store teams on the type of content to capture, ensuring a consistent luxury brand aesthetic across all locations.
- Edit photos and short-form videos using CapCut, Canva, Adobe Express, or similar editing tools.
- Write engaging captions that reflect our California luxury lifestyle brand voice.
- Monitor Instagram comments and direct messages, engaging with our community while escalating customer service inquiries when appropriate.
- Develop initiatives to organically grow our Instagram following and increase engagement through compelling content, community interaction, collaborations, and trend-driven ideas.
- Track Instagram performance and provide monthly reports with insights and recommendations for continued growth.
- Assist with Instagram coverage of store events, product launches, trunk shows, and special promotions.
Qualifications
- Current college student or recent graduate preferred (Marketing, Communications, Journalism, Design, Fashion, or related field).
- Passion for fashion, luxury brands, and social media.
- Strong eye for photography, styling, composition, and visual storytelling.
- Experience creating content for Instagram, including Reels and Stories.
- Comfortable using CapCut, Canva, Adobe Express, or similar editing software.
- Excellent written communication skills.
- Highly organized, self-motivated, and able to work independently.
- Available to visit our Palo Alto boutique regularly and coordinate content with our other retail locations.
Bonus Qualifications
- Experience managing Instagram for a brand or creator.
- Photography or videography experience.
- Familiarity with Shopify, Klaviyo, or Meta Business Suite.
- Interest in luxury retail, fashion, and California lifestyle brands.
What Success Looks Like
Success in this role will be measured by:
- Consistent, high-quality Instagram content.
- Growth in Instagram followers.
- Increased engagement and community interaction.
- A cohesive, elevated brand aesthetic across all retail locations.
- Strong collaboration with our retail teams and marketing department.
Why You'll Love This Role
- Flexible hybrid work schedule.
- Creative ownership and the opportunity to bring your ideas to life.
- Work directly with the founder of a growing luxury fashion brand.
- Build a professional portfolio with real campaigns, product launches, and retail events.
- Gain valuable experience in luxury branding, digital marketing, retail, and e-commerce.
Schedule
- Part-Time
- Approximately 10–12 hours per week
- Flexible schedule
- Hybrid (remote with regular visits to our Palo Alto boutique)
How to Apply
Please submit:
- Your resume
- Links to your Instagram, TikTok, portfolio, or other creative work (if available)
- A brief note telling us why you'd be a great fit for 27 Miles Malibu
- Bonus: Tell us your favorite fashion brand on Instagram and share three ideas you would implement to help grow the 27 Miles Malibu Instagram account.
This is more than a content posting role. We're looking for someone who is excited to help build a luxury fashion brand through authentic storytelling, meaningful community engagement, and creative content that inspires people to follow—and eventually become customers.
Pay: $25.00 - $32.00 per hour
Benefits:
- Employee discount
- Flexible schedule
Work Location: Hybrid remote in Palo Alto, CA 94301
