Marketing Outreach Coordinator
NorthStar Regional
Position Title: Marketing Outreach Coordinator
Department: Business Development & Marketing
Reports To: Director of Business Development & Outreach (or Marketing Manager)
Employment Type: Full-Time
Position Summary
At NorthStar Regional, our mission is to provide compassionate, evidence-based addiction and mental health treatment while building strong partnerships throughout the communities we serve. We are seeking a highly motivated, outgoing, and relationship-driven Marketing Outreach Coordinator to expand our referral network, strengthen community partnerships, and increase awareness of NorthStar Regional's continuum of care.
This role combines business development, community engagement, marketing, event coordination, and relationship management. The ideal candidate enjoys networking, public speaking, building meaningful relationships, and representing an organization that is making a positive impact on individuals and families.
Marketing Outreach Coordinator Primary Responsibilities
Community Outreach & Business Development
- Develop and maintain relationships with referral partners, including:
- Hospitals
- Detox and withdrawal management centers
- Behavioral health providers
- County agencies
- Probation and corrections
- Recovery organizations
- Mental health clinics
- Schools and universities
- Employers
- Veterans organizations
- Faith-based organizations
- Sober living and recovery residences
- Conduct scheduled site visits throughout assigned territory.
- Deliver educational presentations to community partners and professional organizations.
- Coordinate facility tours for referral partners.
- Identify new referral opportunities and develop strategic outreach plans.
- Maintain consistent follow-up with existing referral sources.
Marketing & Brand Awareness
- Execute targeted email marketing campaigns.
- Assist with social media planning and content creation.
- Create newsletters, flyers, brochures, and promotional materials.
- Coordinate video testimonials and success stories.
- Support community awareness campaigns and marketing initiatives.
- Ensure brand consistency across all outreach efforts.
- Assist with website content updates as needed.
Community Engagement
- Represent NorthStar Regional at:
- Conferences
- Community events
- Health fairs
- Recovery events
- Networking groups
- Professional association meetings
- Build collaborative partnerships that improve access to care.
- Participate in community committees and coalitions.
CRM & Data Management
- Maintain accurate referral contact information within the CRM.
- Document outreach activities including:
- Calls
- Emails
- Meetings
- Site visits
- Presentations
- Track referral trends and outreach metrics.
- Generate reports and provide recommendations based on referral data.
Collaboration
- Work closely with:
- Admissions
- Clinical teams
- Executive leadership
- Marketing department
- Communicate current program availability to referral partners.
- Coordinate internal initiatives supporting outreach and marketing efforts.
- Assist with strategic planning for market growth.
Administrative Responsibilities
- Schedule presentations and outreach meetings.
- Maintain outreach calendar.
- Prepare presentation materials and marketing packets.
- Coordinate conference registrations and logistics.
- Assist in planning internal and external marketing events.
Qualifications
Required
- Associate's degree in Marketing, Communications, Business, Healthcare Administration, Public Relations, or related field (or equivalent experience)
- 2+ years of experience in:
- Business Development
- Healthcare Marketing
- Community Relations
- Behavioral Health
- Sales
- Outreach
- Excellent communication and presentation skills
- Strong relationship-building abilities
- Valid driver's license with reliable transportation
- Ability to travel throughout assigned territory
Preferred
- Experience within:
- Substance Use Disorder Treatment
- Behavioral Health
- Mental Health
- Healthcare
- CRM experience
- Email marketing experience (Mailchimp or similar)
- Canva experience
- Social media marketing experience
- Event planning experience
Marketing Outreach Coordinator Desired Skills
- Relationship Management
- Networking
- Public Speaking
- Business Development
- Marketing Strategy
- Community Engagement
- Time Management
- Organization
- Project Coordination
- CRM Management
- Microsoft Office Suite
- Canva
- Mailchimp
- Data Analysis
- Problem Solving
- Professional Communication
Success Metrics
The Marketing Outreach Coordinator will be evaluated on:
- New referral partnerships established
- Referral volume growth
- Community presentations completed
- Site visits conducted
- CRM accuracy and activity
- Marketing campaign engagement
- Event participation
- Referral partner satisfaction
- Territory growth
- Brand awareness initiatives completed
Physical Requirements
- Frequent local travel throughout Minnesota.
- Ability to lift up to 30 pounds of marketing materials.
- Prolonged periods of sitting, standing, driving, and presenting.
Why Join NorthStar Regional?
At NorthStar Regional, every relationship has the potential to change a life. As a Marketing Outreach Coordinator, you'll serve as an ambassador for hope—connecting individuals, families, and professionals with high-quality treatment resources while helping expand access to compassionate care across Minnesota.
We believe in collaboration, innovation, integrity, and making a lasting impact in the communities we serve.
What We Offer
- Competitive salary
- Performance-based incentives
- Mileage reimbursement
- Health, dental, and vision insurance
- Paid time off and holidays
- 401(k) with company match (if applicable)
- Professional development opportunities
- Supportive and mission-driven team culture
- Opportunity to make a meaningful difference in the lives of those seeking recovery
Start Your Career. Build Your Network. Change Lives.
Join NorthStar Regional and gain meaningful, hands-on experience while making a lasting impact in your community.
Pay: $45,760.00 - $54,080.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Work Location: In person
