The Manager, Consumer Sales is responsible for leading and developing a team of consumer sales professionals to drive revenue growth, customer acquisition, and engagement across the consumer product portfolio. Reporting into the Chief Commercial Officer, this role plays a critical part in translating global consumer strategy into effective execution.
The Manager, Consumer Sales is accountable for delivering sales targets, optimising sales channels, executing go-to-market initiatives, and ensuring a consistent, high-quality consumer experience aligned with their global consumer value proposition. This role combines strong people leadership with hands-on commercial execution, acting as a key link between strategy and day-to-day delivery.
Key Responsibilities
Sales Performance & Growth
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Lead delivery of consumer sales targets across a broad range of consumer products
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Translate global consumer sales strategy into actionable local plans and priorities
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Identify growth opportunities across products, channels, and customer segments
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Actively manage pipeline, forecasts, and performance metrics to ensure consistent delivery against targets
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Drive disciplined execution of go-to-market initiatives and commercial priorities.
Team Leadership & Capability
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Lead, coach, and develop a team of consumer sales professionals, fostering a high-performance, customer-centric culture.
- Set clear expectations, provide regular feedback, and support individual development and progression.
- Embed accountability, collaboration, and continuous improvement within the team.
- Ensure the team has the skills, tools, and knowledge required to effectively sell across the full consumer product portfolio.
Consumer Experience & Engagement
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Ensure a consistent, high-quality consumer experience across all sales interactions and channels.
- Champion customer-centric behaviours focused on trust, loyalty, and long-term value.
- Monitor customer feedback and performance insights to drive continuous improvement.
- Partner with Marketing and other teams to support consumer campaigns and engagement initiatives.
Channel & Commercial Effectiveness
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Optimise use of sales channels (including direct, digital, and partner models where applicable).
- Execute pricing, promotional, and commercial programs in line with global frameworks.
- Support adoption of digital sales tools and data-driven selling practices.
- Ensure adherence to sales processes, governance, and compliance standards.
Cross-Functional Collaboration
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Work closely with Marketing, Operations, Product, and Finance to ensure aligned execution and a seamless consumer journey.
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Provide market, customer, and competitive insights to support product and commercial decision-making.
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Support change initiatives, new product launches, and continuous improvement efforts.
Ideal Experience/Requirements for success
- Demonstrated experience leading consumer sales teams, ideally in a multi-product or services-based environment.
- Proven ability to deliver sales targets through effective team leadership and execution.
- Experience working within structured sales processes and commercial frameworks.
- Strong customer focus with an understanding of the end-to-end consumer sales journey.
- Comfortable translating strategy into clear, practical actions for teams.
- Strong communication, coaching, and stakeholder management skills.
- Data-driven mindset with experience using performance metrics to guide decisions.
- Ability to operate effectively in a fast-paced, evolving environment.
Key Competencies
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Ability to understand complex, emotionally sensitive mobility and relocation needs and translate them into tailored, value-led solutions.
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Strong ownership of sales targets, pipeline health, forecasting accuracy, and growth across multi-service consumer offerings.
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Champions a high-quality, end-to-end consumer experience, balancing empathy, service excellence, and commercial outcomes.
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Proven capability to lead, coach, and develop sales teams, embedding accountability, engagement, and high performance.
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Effectively translates global strategy into clear local priorities, plans, and execution rhythms.
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Works seamlessly with Marketing, Operations, Product, and Delivery teams to ensure alignment between sales promise and service delivery.
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Balances customer needs with pricing discipline, margin awareness, operational feasibility, and risk management.
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Uses sales and customer data to inform decisions, optimise performance, and continuously improve outcomes.
