At Genmab, we are dedicated to building extra[not]ordinary® futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals’ unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees.
Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so.
Does this inspire you and feel like a fit? Then we would love to have you join us!
The Role
The Director, HCP Marketing, Petosemtamab (Head & Neck Oncology) will design and execute the HCP experience launch plans including the brand's first launch in HNSCC. This critical role will report directly into the Senior Director, US Marketing, Petosemtamab, and will be expected to work closely with the Head and Neck Squamous Cell Carcinoma (HNSCC) Consumer Marketing & Digital/Omnichannel teams. He/she will own the Physician experience strategy for Petosemtamab HNSCC and be an important contributor to the overall product marketing, extended launch teams, and annual brand planning process.
The Director, Petosemtamab HNSCC marketing will have the opportunity to shape and implement the strategy for this important launch. Success in this role will require a collaborative mindset, recent launch experience, and a proven track record operating in an emerging/developing organization.
Work arrangement: This role offers flexibility to work away from the office for 20%–40% of a typical schedule. Employees may use this work schedule in increments of single days or multiple consecutive days, provided it does not exceed 40% within a 60-day period, and is approved by the hiring manager.
Responsibilities
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Serve as the resident brand team expert on current and evolving trends in the HNSCC oncology marketplace and leverage opportunities related to HCP, institution, and key accounts in oncology to drive overall brand success
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Establish and pull through the brand strategic vision set by Genmab leadership
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Seamlessly integrate professional promotion strategies into the overall product brand plan
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Lead professional promotion strategy aligned to brand strategic imperatives
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Define customer engagement priorities and promotional objectives
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Develop HCP positioning, messaging, and campaign direction
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Identify engagement opportunities across customer segments
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Partner with medical, market access, advocacy, and sales to ensure aligned engagement strategies
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Manage detailed tactical plans and develop related content to drive brand goals
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Collaborate to provide critical input into HCP/Key Acct Institution profiles, targeting and segmentation
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Manage external agencies including creative, media, and medical communications
- Oversee Brand marketing budget, ensuring efficient allocation and ROI optimization
- Lead vendor selection, contract management, and performance evaluation
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Partner with HNSCC Consumer Marketing and Digital Marketing to develop and implement cohesive brand campaign, creative, positioning and messaging, etc.
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Effectively translate primary & secondary data into insight-driven decision making and actionable strategies and tactics
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Track and provide weekly key performance indicator reports
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Represent brand during Medical/Legal/Regulatory review meetings to ensure launch readiness
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Work effectively with Genmab sales leadership (and commercial led advisory boards), and other relevant Genmab functions
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Work productively to lead through external agency partners, key internal stakeholders, and cross functional groups within Genmab
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Drive engagement and partnerships with relevant professional societies and marketing advisory boards
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Manage project timelines, budgets and all key deliverables aligned to effective launch readiness
Requirements
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A minimum of a Bachelor’s degree is required (MBA preferred)
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Minimum of 10 years of progressive responsibilities within oncology marketing, sales and agency leadership
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Ability to travel domestically up to 25%
Preferred Qualifications
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Masters Degree
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Deep understanding of HCP, Key acct, and GPO marketing concepts within pharma/biotech
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Recent oncology solid tumor and/or HNSCC specific launch experience
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Experience working in the highly complex, dynamic environment of an emerging organization
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Ability to work cross-functionally and on multiple projects simultaneously
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Ability to thrive in ambiguity, with an entrepreneurial mind-set and a track record of results
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Resourceful, decisive and proactive approach to managing multiple priorities in a fast-growing organization
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Strong communication and presentation skills
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Startup, emerging pharma, or new team experience desired
For US based candidates, the proposed salary band for this position is as follows:
$205,632.00-$308,448.00
The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. Also, certain positions are eligible for additional forms of compensation, such as discretionary bonuses and long-term incentives.
When you join Genmab, you’re joining a culture that supports your physical, financial, social, and emotional wellness. Within the first year, regular full-time U.S. employees are eligible for:
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401(k) Plan: 100% match on the first 6% of contributions
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Health Benefits: Two medical plan options (including HDHP with HSA), dental, and vision insurance
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Voluntary Plans: Critical illness, accident, and hospital indemnity insurance
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Time Off: Paid vacation, sick leave, holidays, and 12 weeks of discretionary paid parental leave
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Support Resources: Access to child and adult backup care, family support programs, financial wellness tools, and emotional well-being support
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Additional Perks: Commuter benefits, tuition reimbursement, and a Lifestyle Spending Account for wellness and personal expenses
Further details on eligibility for compensation and benefits based on role will be provided during the recruitment process
About Genmab
Genmab is an international biotechnology company with a core purpose to improve the lives of patients through innovative and differentiated antibody therapeutics. For 25 years, its hard-working, innovative and collaborative team has invented next-generation antibody technology platforms and harnessed translational, quantitative and data sciences, resulting in a proprietary pipeline including bispecific T-cell engagers, antibody-drug conjugates, next-generation immune checkpoint modulators and effector function-enhanced antibodies. By 2030, Genmab’s vision is to transform the lives of people with cancer and other serious diseases with Knock-Your-Socks-Off (KYSO®) antibody medicines.
Established in 1999, Genmab is headquartered in Copenhagen, Denmark with international presence across North America, Europe and Asia Pacific. For more information, please visit Genmab.com and follow us on LinkedIn and X.
Genmab is committed to protecting your personal data and privacy. Please see our privacy policy for handling your data in connection with your application on our website Job Applicant Privacy Notice (genmab.com).
Please note that if you are applying for a position in the Netherlands, Genmab’s policy for all permanently budgeted hires in NL is initially to offer a fixed-term employment contract for a year, if the employee performs well and if the business conditions do not change, renewal for an indefinite term may be considered after the fixed-term employment contract.
