Job Overview
We are seeking a dynamic and proactive Marketing Assistant to join our innovative marketing team. In this role, you will support the development and execution of comprehensive marketing strategies that elevate brand presence and drive engagement across multiple channels. Your energetic approach and technical proficiency will help us optimize campaigns, manage digital content, and analyze performance metrics to ensure maximum impact. This paid position offers a fantastic opportunity to grow your skills in a fast-paced, creative environment while contributing to exciting marketing initiatives.
Duties
- Assist in the creation, implementation, and management of digital marketing campaigns across platforms such as social media, email, SEM (Search Engine Marketing), and paid search marketing.
- Utilize SEO tools and conduct keyword research to enhance website visibility and organic traffic.
- Support website management efforts using content management systems like WordPress, ensuring content is engaging, accurate, and optimized for search engines.
- Develop compelling content including copywriting for blogs, social media posts, email marketing campaigns, and advertisements.
- Manage social media advertising campaigns on platforms such as Facebook Advertising and social media management tools to increase audience engagement.
- Analyze web analytics reporting using Google Analytics, Google Tag Manager, and other analytics tools to measure campaign performance and identify opportunities for optimization.
- Collaborate with design teams to produce visually appealing graphics using Adobe Creative Suite (Photoshop, Illustrator) for digital ads, social media posts, and website content.
- Support conversion optimization initiatives by testing landing pages, analyzing user behavior, and implementing improvements to increase lead generation or sales conversions.
- Assist with website setup and technical tasks involving HTML, CSS, JavaScript, SQL queries, and website performance monitoring to ensure smooth user experiences.
- Contribute to marketing automation efforts by setting up workflows that nurture leads through email marketing platforms and CRM systems.
Qualifications
- Proven experience with SEO tools, Google Ads (AdWords), Google Analytics, SEM strategies, and web analytics reporting.
- Strong understanding of digital marketing channels including social media marketing, paid search marketing campaigns, and email marketing.
- Technical proficiency in website management using WordPress or similar CMS platforms; familiarity with HTML, CSS, JavaScript is a plus.
- Skilled in graphic design with Adobe Photoshop or Adobe Creative Suite; ability to create engaging visual content is highly desirable.
- Knowledge of Google Tag Manager for tracking website interactions; experience with Google AdWords campaigns is preferred.
- Excellent copywriting skills with the ability to craft compelling content tailored for various audiences and platforms.
- Ability to analyze data effectively using analytics tools to inform strategy adjustments and improve campaign performance.
- Strong organizational skills with the ability to manage multiple projects simultaneously in a fast-paced environment.
- B2B (business-to-business) marketing experience is advantageous but not required; a passion for learning new digital marketing techniques is essential.
Join us as a Marketing Assistant and be part of a vibrant team dedicated to innovative growth! This paid role offers invaluable hands-on experience in digital marketing strategies that will propel your career forward while making a tangible impact on our brand’s success.
Pay: $26.06 - $31.38 per hour
Work Location: In person
