Digital Marketing & SEO Specialist
We are looking for a Digital Marketing & SEO Specialist who knows how to turn online visibility into actual leads and business.
This is not a social media posting or Canva role.
We need someone strong in SEO, local search, Google Business Profile, website optimization, analytics, conversion strategy, content strategy, and emerging AI search.
If you know how to diagnose what isn’t working, execute the fix, and measure the result, we want to talk to you.
What You’ll Own
SEO + Local Search
- Improve organic rankings for high-value real estate searches
- Conduct keyword research and identify new opportunities
- Build and optimize community and location pages
- Improve on-page SEO, internal linking, metadata, schema, and overall site structure
- Identify technical SEO issues and opportunities
- Track rankings, organic traffic, and lead generation
Google Business Profile + Local Visibility
- Manage and optimize multiple Google Business Profiles
- Improve Google Maps and local search visibility
- Create localized content
- Monitor reviews, engagement, rankings, and competitor activity
- Identify opportunities to increase local authority
Website + Conversion
- Continuously improve website content and user experience
- Create and optimize landing pages
- Improve calls to action, forms, and conversion paths
- Identify where visitors are dropping off and recommend changes
- Help ensure increased traffic actually turns into opportunities
We do not want someone celebrating website traffic if it is not contributing to more business.
Content + AI Search
- Develop SEO-focused content around real estate, communities, sellers, buyers, and local market topics
- Create localized content and case studies that strengthen our authority
- Understand or actively stay ahead of changes happening with AI search
- Help position our brand to appear in platforms such as ChatGPT and other AI-driven search experiences
- Understand concepts including AEO, structured data, E-E-A-T, FAQs, brand citations, and LLM-friendly content
We are looking for someone who understands that search is changing and wants to stay ahead of it.
Analytics + Reporting
- Monitor SEO, website, Google Business Profile, and conversion performance
- Use Google Analytics, Search Console, and other tools to identify trends and opportunities
- Track leads and conversions where possible
- Provide recommendations based on the data
We want someone who can tell us:
Here is what happened. Here is why it happened. Here is what we should do next.
What We’re Looking For
- Proven experience in digital marketing, SEO, or digital growth
- Strong understanding of local SEO
- Experience managing Google Business Profiles
- Experience with website optimization and landing pages
- Strong knowledge of Google Analytics and Search Console
- Ability to interpret data and make decisions from it
- Understanding of conversion optimization
- Strong written communication skills
- Familiarity with AI search and AEO strategies
- Organized, proactive, and comfortable taking ownership
Real estate experience is helpful, but strong digital marketing ability is more important.
You Are Probably NOT a Fit If
- Your primary marketing experience is social media posting
- You consider yourself mainly a content creator
- You are uncomfortable with analytics or SEO
- You wait for someone else to tell you what needs to be improved
- You measure marketing success primarily by likes, followers, or impressions
We are looking for someone who wants to own digital growth, not simply complete marketing tasks.
To Apply
- Tell us about a company or website you personally helped improve through SEO or digital marketing.
- What did you specifically change?
- What measurable result did you achieve?
- What SEO, website, and analytics tools do you regularly use?
- What do you believe is changing most significantly about search because of AI?
Generic applications will not be prioritized.
Pay: $50,000.00 - $66,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Paid time off
Work Location: In person
