General Manager – Direct-to-Consumer E-Commerce & Operations
Location: Montgomery County, Maryland (On-Site)
About the Company
We are an established, nationally recognized direct-to-consumer premium food company with more than 20 years of operating history, millions in annual revenue, and customers throughout the United States.
We are seeking an experienced General Manager to lead the day-to-day management of our business and help drive the company's next phase of growth.
Reporting directly to the Owner & CEO, this executive leadership role is responsible for overseeing e-commerce, digital marketing, operations, analytics, financial performance, technology, customer service, and strategic initiatives. This is a hands-on position for someone who enjoys building businesses, solving problems, and driving measurable results.
If you're looking for an opportunity to make a significant impact while helping lead an established national brand, we'd love to hear from you.
Responsibilities
- Lead the day-to-day operations of the company.
- Oversee our Direct-to-Consumer e-commerce business using Shopify.
- Analyze business performance using Google Analytics 4, Shopify, Looker Studio, and KPI dashboards.
- Manage Google Ads, Microsoft Ads, Meta Ads, Klaviyo, SEO, affiliate marketing, influencer marketing, email, SMS, and customer acquisition strategies.
- Work directly with outside marketing agencies while holding them accountable for performance and ROI.
- Be hands-on enough with digital marketing to identify opportunities, ask the right questions, and improve results.
- Manage budgets, monitor profitability, and review key financial metrics.
- Review financial statements, cash flow, and operating performance.
- Build executive dashboards and reporting systems.
- Negotiate vendor contracts and manage strategic partnerships.
- Oversee developers, technology vendors, freelancers, and outside consultants.
- Lead customer service, operations, and fulfillment initiatives to improve efficiency and customer satisfaction.
- Recruit, mentor, and develop employees while building a high-performance culture.
- Identify opportunities to improve revenue, profitability, operational efficiency, and customer experience.
- Partner directly with the Owner & CEO on strategic planning and execution.
Qualifications
- 10+ years of leadership experience in Direct-to-Consumer e-commerce.
- Experience managing a Shopify-based business strongly preferred.
- Strong analytical mindset with the ability to make data-driven business decisions.
- Hands-on experience with Google Ads, Meta Ads, Google Analytics 4, Shopify, Klaviyo, SEO, CRO, and digital marketing.
- Experience managing marketing agencies and technology vendors.
- Strong understanding of financial reporting, budgeting, forecasting, cash flow, and business KPIs.
- Proven ability to lead cross-functional teams.
- Strong organizational, communication, and leadership skills.
- Entrepreneurial mindset with a passion for building and growing businesses.
- Experience in consumer products, premium food, retail, or subscription e-commerce is a plus.
What Success Looks Like
During your first 12 months, you will:
- Increase revenue and profitability.
- Improve website conversion and customer acquisition performance.
- Increase return on advertising spend (ROAS).
- Build executive KPI dashboards and reporting.
- Improve operational efficiency.
- Strengthen relationships with agencies, vendors, and strategic partners.
- Develop and lead a high-performing team.
- Help position the company for its next phase of growth.
Compensation & Benefits
- Competitive salary based on experience and qualifications.
- Performance-based bonus.
- Paid vacation and benefits.
- Opportunity to make a meaningful impact on an established national consumer brand.
- Work directly with the Owner & CEO in a fast-paced, entrepreneurial environment.
Apply Today
If you're a strategic, analytical, and hands-on leader who enjoys growing businesses and leading teams, we'd like to hear from you.
Pay: $100,000.00 - $200,000.00 per year
Work Location: In person
