Company Description
Fraga-USA, established in 2024, is a rapidly growing manufacturer and distributor specializing in galvanized, hot rolled, and cold rolled steel tubing. Guided by a commitment to safety, quality, and cost competitiveness, our mission is to deliver exceptional steel products while fostering innovation and long-term value for customers, suppliers, and employees. Combining international experience from the Fraga Group with a reputation for reliability, Fraga-USA is dedicated to meeting the highest standards of strength, precision, and durability. We aim to lead the steel tubing industry.
Role Overview
As an Outside B2B Sales Representative, you will market and sell our full range of steel tubing products and value-added solutions to our customers within the carport, fence, and related industries. This is a hunter-focused role designed for sales professionals who excel at generating new business, developing long-term customer relationships, identifying growth opportunities, and driving profitable sales growth within an assigned territory.
Key Responsibilities
- Manage, grow, and retain a portfolio of customers within your assigned territory, including distributors, fabricators, manufacturers, and contractors in the carport, fence, gate, and light structural markets.
- Prospect and develop new business opportunities through cold calling, customer visits, networking, industry events, and strategic territory planning.
- Identify customer needs and recommend steel tubing solutions that support their manufacturing, fabrication, and construction requirements.
- Develop and maintain strong relationships with key decision-makers, including owners, purchasing managers, operations managers, and production personnel.
- Prepare and present product proposals, quotations, and pricing strategies to secure new business and increase market share.
- Monitor market trends, competitive activity, and customer requirements to identify growth opportunities and provide market intelligence.
- Collaborate with internal teams, including customer service, operations, and logistics, to ensure excellent customer support and on-time delivery.
- Maintain accurate sales forecasts, customer records, and pipeline activity within the company's CRM system.
- Participate in industry trade shows, customer events, and association meetings to promote the company's products and services.
- Consistently achieve sales targets, activity metrics, and territory growth objectives.
Qualifications
- Bachelor's degree preferred; High School Diploma or equivalent required.
- Prior Outside B2B Sales experience strongly preferred.
- Experience in the steel, metals, building materials, manufacturing, construction, fencing, or carport industries is highly preferred.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook) and CRM software.
- Ability to read and understand product specifications, technical drawings, and manufacturing requirements is a plus.
- Strong communication, negotiation, relationship-building, and problem-solving skills.
- Self-motivated with the ability to develop and execute an effective territory sales strategy.
- Strong organizational and time-management skills, with the ability to manage multiple accounts and opportunities simultaneously.
- Valid driver's license and willingness to travel regularly throughout the assigned territory.
- Proven ability to generate new business, close sales, and build long-term customer relationships
Why Sale for Fraga USA?
- A respected, stable company built on customer service, integrity, and long-term client relationships.
- Compensation: Base salary + commission + expense allowance + profit share.
- Benefits: Medical, dental, and vision insurance; 401(k), and profit sharing.
- Ongoing training, professional development, and support from an experienced leadership team.
- Positive, collaborative, and growth-oriented work environment.
- Performance-driven culture with high earning potential.
Other Info
- Homebase: Decatur, AL
- Uncapped Sales Commission (commission based off of profitability of sale)
- Full Benefit package (Dental and Vision paid by company)
- 401K Match up to 3%
Pay: From $55,000.00 per year
Benefits:
Application Question(s):
- Please share what kind of Sales roles you have worked in.
- Tell us how you would win a customer and what tools you would need to accomplish this.
- Do you understand that this Sales role works in an assigned territory and requires frequent travel to assigned territory?
- Please describe your ideal B2B sales process.
- When this role is "in-office" they abide by the office schedule expectations (Monday-Friday 7:30am to 4:30pm). Can you follow this schedule when you are not traveling out in the territory?
Language:
Ability to Commute:
- Decatur, AL 35601 (Preferred)
Willingness to travel:
Work Location: In person
