Job Summary
We are seeking an experienced, creative, organized, and results-driven Digital Marketing Coordinator to lead and coordinate our marketing, communications, and client engagement initiatives. This role is ideal for someone who is self-reliant, proactive, and enjoys building relationships. The individual is responsible for planning, executing, and optimizing digital marketing campaigns, and implementing outreach strategies that strengthen brand awareness and client connections.
The successful candidate will manage multiple marketing projects, analyze campaign performance, and identify opportunities to enhance engagement and organizational impact. Working collaboratively across teams, this individual will build and maintain strong relationships with clients and community partners while ensuring that marketing initiatives align with organizational goals. The ideal candidate is a proactive self-starter with strong project management skills, excellent communication abilities, and a solid background of delivering effective digital marketing and outreach campaigns.
The candidate should have an interest in working for a small, mission-driven nonprofit membership association where creativity collaboration and initiative are valued, and employees have the opportunity to make a meaningful organization impact.
Key Responsibilities
Digital Marketing – 70%
- Plan and lead email marketing campaigns across email and web platforms, monitoring campaign performance and preparing analytics reports.
- Research and implement website updates and basic search engine optimization (SEO) activities. Monitor search rankings and recommend improvements.
- Maintain outreach database and contact lists.
- Create promotional communications, including periodic email newsletters that support projects and initiatives for the association.
- Develop marketing materials and promotional content using Canva or other graphics tools.
- Light social media management with basic knowledge of Instagram, Facebook, and LinkedIn.
Outreach & Community Engagement – 20%
- Manage outreach initiatives for residential communities within a specific geographic area, including community partners and customers.
- Create and host events for a small percentage of our customers. Will be required to host on-line and/or in-person events, and webinars.
Other Assigned Duties – 10%
- Prepare reports, presentations, and marketing documentation for board of directors’ meetings.
- Lead the organization’s branding efforts by ensuring consistent messaging and visual identity across all marketing, communications, and outreach materials. Collaborate with internal roles to maintain brand standards.
- Monitor industry trends, emerging digital marketing tools, and digital marketing best practices. Recommend opportunities to enhance marketing strategies.
Qualifications
- 2 to 5 years of experience in digital marketing in communications, outreach, or a related field. A bachelor's degree in Marketing, Communications, Public Relations, or Business is a plus.
- Experience managing digital marketing initiatives, including email campaigns, website content, social media, and print and digital marketing materials.
- Knowledge of website content management systems (CMS), search engine optimization (SEO), and marketing analytics to monitor performance and prepare reports.
- Strong written, verbal, interpersonal, organizational, and project management skills, with the ability to manage multiple priorities and meet deadlines.
Preferred Qualifications
- Experience with WordPress or other website content management systems.
- Proficiency with Microsoft Office and familiarity with marketing tools such as Canva, Adobe Express, JotForm, Mailchimp, and CRM platforms (e.g., Nimble).
- Familiarity with Google Analytics or similar marketing analytics tools.
- Basic graphic design experience using Canva or Adobe Creative Suite.
- Experience planning or coordinating community outreach events.
- Knowledge of branding principles and maintaining brand standards.
Skills & Abilities
- Ability to develop engaging marketing and outreach content tailored to target audiences.
- Ability to analyze campaign performance and recommend data-driven improvements.
- Strong relationship-building skills with clients, community partners, stakeholders, and cross-functional teams.
- Ability to work independently while exercising sound judgment, initiative, creativity, and a collaborative, customer-focused approach.
- Commitment to continuous learning and staying current with digital marketing trends and best practices.
What We Offer
- A highly collaborative environment where you will gain exposure to areas of marketing, communications, branding, and outreach.
- Significant ownership over projects, with the ability to see your ideas move from concept to execution.
- Opportunities to grow your skills in digital marketing, analytics, email marketing, outreach strategy, and event coordination through paid training and professional development programs.
- A supportive team culture that values initiative, creativity, and continuous learning.
- The opportunity to make a meaningful impact in a small, mission-driven nonprofit membership association where your work directly supports members and community partners.
Pay: $73,000.00 - $90,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Experience:
- digital marketing: 2 years (Preferred)
Ability to Commute:
- Irvine, CA 92618 (Required)
Work Location: Hybrid remote in Irvine, CA 92618
