Key Responsibilities
Lead Generation & Qualification
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Create and execute effective sales strategies to generate and qualify leads (via marketing, referrals, cold calling, networking)
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Respond to all Generac PowerPlay leads or referrals within 24 hours
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Provide immediate phone outreach to fresh leads
Site Visits & Sales Presentations
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Schedule and lead residential site visits
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Prepare for visits with knowledge of zoning, inspection standards, and installation expectations
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Deliver clear quotes and explain the end-to-end installation process
Product Knowledge & Field Engagement
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Continuously educate yourself on Generac, Briggs & Stratton, and Kohler products—attend field installations and service calls to stay current
Customer Relations & Contract Closure
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Build and nurture relationships with prospects and customers to boost satisfaction and revenue
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Follow best-in-class sales practices and maintain a high conversion rate
Sales Operations & Tracking
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Manage daily and weekly sales schedules
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Follow up on quotes, update work-order tracking with customer notes, priorities, and outcomes
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Personally create and monitor your work orders in the system
Collaboration & Marketing Support
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Communicate regularly with internal teams and subcontractors
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Work closely with the Operations and Install teams to identify job improvements
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Support marketing efforts: develop materials, attend/present at planned events, and contribute to campaign planning
Market Intelligence
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Stay informed on industry trends, competitors, and new products
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Attend trade shows, networking events, and community functions to generate new business
Additional Responsibilities
On-Site Oversight
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Be present during installation to introduce the team (“G.O.D.” team) and provide exceptional customer care
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Troubleshoot and escalate sales challenges; propose solutions to enhance closing rates
Pricing & Incentives
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Collaborate with leadership to secure approval for discounts on large deals
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Communicate warranty options and Generac incentives to customers
Re-Engagement
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Follow up on previous leads that didn’t result in service agreements
Training Content Development
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Create installation-day instructional videos (“G.O.D. Bible”) for customers
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Update and refine existing documentation and training resources
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Build and implement sales training frameworks and processes
Daily Reporting & Debriefing
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Participate in daily debriefs—report new customer wins and progress via calls or logs
Salary Expectations
The position will be a commission / draw employment opportunity.
