Marketing and Recruiting Manager
Key Responsibilities:
- Strategic Planning and Implementation
- Budgeting
- Media/Public Relations
- Advertising
- Newsletters, Brochures, Promotional Materials, and Recruiting Materials
- Photography, Logos and Promotional Products
- Tracking and Reporting
- Online Presence – Website and Social Media
- Directories and Awards
- Firm Memberships and Charitable Contributions
- Proposals and Resumes
- Event Planning/Coordination and Gifts
- Sponsorships and Speaking Engagements
- Surveys and Assessment
- Committee Participation – Client Development and Recruiting Committees
- Coaching/Training Attorneys
- Recruiting Support
- Other Duties as assigned by the Director of Administration or shareholders in charge of Client Development.
Required Skills and Qualifications:
- College Degree or equivalent experience required. Concentration in marketing, business, and/or communications preferred.
- Experience: at least five years in marketing manager/director role, preferably within a professional services environment (law firm experience a plus).
- The ideal candidate will be a self-starter and demonstrate initiative, highly organized and able to manage multiple projects while prioritizing work assignments.
- The successful candidate must demonstrate an ability to write effectively for public relations and other purposes for audiences inside and outside the Firm and to prepare written materials to support and to follow-up marketing opportunities for the Firm and for individual attorneys.
- Excellent writing and editing skills are critical.
- Excellent communication, presentation and interpersonal skills are essential.
- Experience in writing proposals and responses to RFPs/RFQs is highly desirable.
- Ability to evaluate marketing and client development opportunities and manage a budget.
- Person will have sound judgment, attention to detail and a proven ability to work in a fast paced, collaborative environment.
- Needs good knowledge of Microsoft Office applications (Outlook, Word, Excel, PowerPoint) and website content management systems.
- Experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Adobe Acrobat Pro.
- Familiar with search engine optimization (SEO) and Google Analytics.
- Ability to set goals, interpret metrics, and implement projects that will improve online performance and visibility.
Work Location: In person
