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Marketing Automation Specialist, Salesforce Marketing Cloud

EF (Education First) -
Boston, MA

Job Details

Full-time
$65,000 - $85,000 a year

Benefits

Paid holidays
Disability insurance
Health insurance
Dental insurance
Flexible spending account
Employee assistance program
Vision insurance
401(k) matching
Pet insurance

Qualifications

Data integrity assurance
Audience analysis
Salesforce Marketing Cloud
Data compliance
Cloud data warehouses
Data migration
Data validation techniques
Tooling
Software coding
Database testing
Customer segmentation analysis
Mid-level
Customer email engagement analysis
Snowflake
Data quality management
Salesforce Cloud
Automated lead nurturing
Marketing automation systems implementation
Query execution time improvement
Scalability
Marketing analytics
Lead Segmentation
Database migration or upgrading
AI-driven automation
Marketing operations
Query management
2 years
Personalized marketing automation
Content personalization strategy
Segmentation analysis

Full Job Description

EF Tours is looking for a Marketing Automation Specialist to join our Digital Experience team. This is a high-impact, execution-focused role designed for a SQL expert who enjoys the fast-paced nature of marketing operations.

As the primary owner of audience development, you will be responsible taking our marketing campaign calendar and building the SQL queries that power our daily emails, complex journeys, and multi-segment triggers. You will work within Salesforce Marketing Cloud (SFMC) and Snowflake to ensure that every campaign is fueled by accurate, real-time data.

What you'll do:

High-Volume Audience Execution (Primary Focus)

Execute the Calendar: Act as the primary technical resource for our email and SMS marketing calendar. You will translate campaign briefs into production-ready SQL logic to populate SFMC Data Extensions.
Complex Segmentation: Build, automate, and maintain SQL queries for high-volume sends, including multi-brand deduplication, suppression logic (unsubscribes/district policies), and "waterfall" audience analysis.
Journey Build & Automation: Design the data entry and decision-split logic for multi-step customer journeys, ensuring that travelers move through the lifecycle correctly based on their CRM status.
AI ‑ Assisted Automation: Leverage AI tools to accelerate the development, testing, and optimization of SQL queries and automations, improving build speed, accuracy, and scalability for high ‑ volume audience execution.
Troubleshooting: Rapidly diagnose and fix query timeouts or data discrepancies to ensure the morning email sends remain on schedule.

SQL Refactoring & Migration

Legacy-to-Salesforce Transition: As we migrate to the Salesforce ecosystem, you will refactor legacy CRM SQL logic into SFMC-compliant T-SQL.
SARGable Optimization: Ensure all queries are optimized for performance ( SARGable ) to handle millions of rows within SFMC’s Automation Studio limits.
dbt Collaboration: Work within Snowflake using dbt to create the underlying views that simplify your daily execution tasks.

Data Hygiene & Compliance

Suppression Management: Manage complex exclusion logic across multiple brands (International vs. Domestic) and maintain master suppression lists to ensure brand safety and compliance.
Data Validation: Perform rigorous QA on all audiences before they go live, ensuring that personalization strings (First Name, Points Totals, Tour Names) are perfectly aligned with the source of truth.

Who you are:

Operational Drive: You thrive in an environment with a high volume of tasks. You are detail-oriented and take pride in meeting deadlines on a busy campaign calendar.

Problem-Solving Mindset: You don't just "write code"; you understand the business context. You can spot when a student audience shouldn't be receiving a parent-facing email and proactively flag it.

SQL Mastery: You are a "Power User." You have deep expertise in joins, subqueries, and window functions (ROW_ NUMBER( ), PARTITION BY). You know how to pivot logic when a platform doesn't support a specific feature (like QUALIFY).

SFMC Experience: 2+ years of hands-on experience in SFMC Automation Studio . You understand Data Extensions, Contact Builder, and the nuances of SFMC's SQL engine.

Snowflake Knowledge: Experience querying Snowflake to pull data into marketing tools.

Nice-to-Have

Experience with dbt (Data Build Tool).

Knowledge of SFMC Data Views for tracking campaign performance.

Experience with AMPscript for dynamic email personalization.

Why you’ll love working here: Perks, Benefits, and more!

This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.

In addition, you can expect:

Commitment to professional growth: robust monthly calendar of trainings and workshops
Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
Exciting business travel opportunities
25% company match on your 401(k) contributions
Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance
Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
Access to fertility care and family-building support
Wellness benefits including a yearly fitness reimbursement
Frequent social and learning events, including access to our employee-run resource groups
Robust Employee Assistance Program
Tenure-based sabbatical eligibility
EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)
Discounts at local venues and businesses
Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week.
Compensation range for this role is $65,000-$85,000 based on experience.

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