This position is responsible for planning, writing, implementing and evaluating marketing plans that support corporate strategic initiatives. It works collaboratively with department colleagues, service line administrators and clinical staff to ensure high quality marketing strategies are developed and executed.
The Marketing Business Partner reports to the Manager of Marketing, and possesses basic graphic design skills, a high degree of creativity, project and time management skills, as well as excellent written and verbal communication skills. In addition, this position possesses critical thinking, research and plan writing skills.
This role is proficient in marketing strategy, customer service, content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement.
This position must have the ability to work early mornings, evenings and weekends on occasion to participate in after-hours production work, events or focus groups.
