ROLE AND PURPOSE:
- Under limited supervision, plans, develops, implements and evaluates effective communications efforts including strategy development, content determination, creative direction, research, writing and editing for multiple projects.
- Will have a passion for storytelling, have a strong grasp of current communications tools and strategies and in partnership with communications team members, be able to execute the district's marketing and communications plan. Will work closely with the entire Marketing & Communications team, vendors, internal departments/teams, external partners and others to launch initiatives on time and on budget. Will coach others in less senior positions.
QUALIFICATIONS:
Education/Certification:
- Bachelor's degree in communications, public relations, advertising or related field.
Experience:
- Minimum of three (3) years of experience in communications or a related field.
Special Skills/Knowledge:
- Strong understanding and passion for current communications concepts, strategy and best practices.
- Working knowledge of social media tools such as Facebook, X, Instagram and LinkedIn.
- Ability to develop and maintain excellent relationships with internal and external partners.
- Excellent project management and people skills.
- Strong AP Style writing ability is a must.
- Proofreading ability is a must.
- Strong organizational and communications skills a must.
- Ability to work well under pressure and meet deadlines.
- Ability to work collaboratively and independently.
- Ability to remain flexible.
- Attention to details and accuracy.
- Proactive and resourceful with a "can-do" attitude.
MAJOR RESPONSIBILITIES AND DUTIES:
I. STRATEGIC COMMUNICATIONS
- Develop and execute strategic marketing and communications plans for district-wide projects.
- Identify challenges and emerging issues related to these targeted projects and serve as the primary point of contact for community questions and needs.
- Prepare copies for news releases, speeches, scripts, newsletters, brochures, feature stories, web stories, social media posts, presentations, stewardship reports and more.
- Develop content for District to use in marketing, website, social and video platforms.
- Crisis message assist with District and campus mass communications.
- Conceptualize and execute a Stakeholder Events Plan to include a calendar of stakeholder activities to be held in person or virtually.
- Create quarterly community newsletter for stakeholders that leads to engagement opportunities.
- Assist with the planning and executions of major district events like State of the District, Teacher os the Year Bounquet, Employee Recognition Banquet, and more
II. BOARD COMMUNICATIONS
- Manage and script the opening of board meetings
- Manage Board Honors
III. MEDIA RELATIONS:
- Research and write content for news releases on Board initiatives and other topics that support Arlington ISD.
- Recommend newsworthy stories likely to be picked up by news media.
IV. MISCELLANEOUS:
- Video content creation, work beyond regular schedule and weekend work required.
- Attend weekly content creation meetings.
- Support assigned internal communications projects.
- Maintain district branded gear and promotional items.
- Performs other duties as assigned by the Chief Communications Officer.
V. WORKING CONDITIONS:
MENTAL DEMANDS / PHYSICAL DEMANDS / ENVIRONMENTAL FACTORS:
- Tools/Equipment Used: Standard office equipment, including computers and peripherals;standard instructional equipment.
- Posture: Moderate standing; occasional kneeling, squatting, bending, and stooping
- Motion: Moderate walking
- Lifting: Regular light lifting and carrying (less than 15 pounds)
- Environment: Work inside and outside (exposure to sun, heat, cold, and inclement weather); exposure to noise
- Mental Demands: Work with frequent interruptions; maintain emotional control under stress.
The foregoing statements describe the general purpose and responsibilities assigned to this job and are not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.
