Company Overview
SureFire, LLC. is dedicated to designing and manufacturing high-performance illumination tools, suppressors, and tactical products that prioritize safety, innovation, and reliability. Committed to excellence, we serve both demanding civilian customers and military personnel, continuously expanding our product offerings and expertise to maintain our leadership in the industry.
Job Overview
The Senior Product Manager is responsible for guiding new product development and market introduction using a disciplined approach to product life cycle management to maximize efficiencies and profitability. Product focus will be on SureFire illumination products and accessories.
Duties and Responsibilities:
§ Manage the product requirements process by obtaining information via research and input from customers, prospects, partners, Sales people, Engineering, and Marketing to define a cohesive product plan that is market-driven and can be successfully designed and executed.
§ Document requirements definition, use-cases, and functional descriptions for existing and new products by using Word documents in accordance with Marketing Product Development Processes in support of Marketing goals and objectives.
§ Responsible for the overall Product Launch process, including defining and tracking schedules using Microsoft Project, pricing, model numbering, forecasting, product warranty information, and other product-related deliverables that will create the complete product.
§ Conduct testing of new lights of various types; provide timely information regarding test results to appropriate departments. This includes, but is not limited to, live fire and field testing.
§ Possesses a strong business acumen; understands company operations, finances, legal aspects and strategy to make informed decisions to achieve desired outcomes.
§ Participate in weekly Engineering and Support meetings, providing market-driven guidance with qualitative and quantifiable data obtained from field sales and customer feedback on quality control issues, fixes, and other solutions in support of product quality and customer satisfaction.
§ Conducts post-launch metrics to determine new product success. Works with Customer Service and Repairs to track new product return trends.
§ Collaborate with Sales and Marketing to create product-specific messages via Microsoft Office software (emphasis in PowerPoint, Word, and Excel) to articulate competitive product differentiators.
§ Produce product data sheets, white papers, manuals, competitive analysis and other marketing collateral using Microsoft Office software to communicate key product information to internal/external customer base.
§ Provide in-depth product and competitive analyses utilizing available market data and formatting into Excel or PowerPoint for use in product strategy and sales / marketing positioning.
§ Provide qualitative and quantitative analysis to Management including vertical and/or horizontal segmentation, served and addressable markets, using Microsoft Office software in support of ongoing strategic market segment definition.
§ Conduct technical presentations and product demonstrations in-person at customer briefings, industry conferences, internal sales meetings, and other public-speaking forums using audio visual media and associated computer software (PowerPoint, Excel, Projectors, product demonstration kits, etc.), providing SureFire marketing and brand exposure to the public and consumer sector.
§ Coordinate structured user-testing of product in both pre-release and post-release stages, in accordance with established field evaluations processes (current process is inclusive of obtaining product from engineering, send product to the customer, active communication during evaluation.
Qualifications
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
§ Successful design or product management experience, managing multiple development projects (prior experience with lighting products or similar in an OEM environment is a plus)
§ Ability to convey complex, technical information to a non-technical audience with clarity.
§ Intermediate understanding of financial and accounting principles
§ Must have familiarity with and comfort in handling firearms
§ Excel familiarity and proficiency a must
Pay: $150,000.00 - $160,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Referral program
Work Location: In person
