Role Overview
We’re seeking a Junior Product Marketing Engineer to help bridge the gap between engineering and market strategy. You’ll support the launch, positioning, and promotion of RF cable assembly products, while also contributing to pricing strategy through cost modeling, competitive analysis, and price list management.
This is an ideal role for someone with a technical background who’s eager to grow into a strategic marketing role—someone who can speak the language of engineers and the voice of the customer.
Key Responsibilities
Product Positioning & Messaging
- Develop product value propositions, datasheets, and technical collateral
- Translate engineering specs into customer-friendly benefits and use cases
Market & Competitive Analysis
- Research industry trends, competitor offerings, and customer needs
- Support segmentation and targeting strategies for key verticals
Launch Support
- Coordinate product introductions with sales, engineering, and operations
- Prepare launch kits, presentations, and training materials
Sales Enablement
- Create tools and content to support sales conversations (e.g., FAQs, comparison charts)
- Assist in responding to technical inquiries and RFQs
Digital & Event Marketing
- Contribute to website content, email campaigns, and social media posts
- Support trade show planning, booth materials, and product demos
Voice of Customer
- Gather feedback from customers and sales teams to inform product improvements
- Track product performance and customer satisfaction metrics
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Pricing & Cost Strategy
Product Cost Construction
- Collaborate with engineering and operations to understand BOM, labor, and overhead
- Assist in building cost models for new and existing RF cable assemblies
- Identify cost drivers and opportunities for margin improvement
- Market Price Analysis
- Benchmark competitor pricing across key product categories and customer segments
- Analyze historical sales data to identify pricing trends and elasticity
- Support pricing recommendations based on value, cost, and market dynamics
Price List Maintenance
- Maintain and update internal price lists and customer-specific pricing
- Ensure alignment between ERP, CRM, and quoting tools
- Support periodic pricing reviews and adjustments in collaboration with finance and sales
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Qualifications
- Bachelor’s degree in Engineering (Electrical, Mechanical, or related) or Marketing with technical coursework
- 0–2 years of experience in product marketing, engineering, or technical sales (internships count!)
- Familiarity with RF technologies, cable assemblies, or electronic components preferred
- Strong analytical skills with Excel and data modeling tools
- Excellent communication—able to simplify complex concepts for diverse audiences
- Experience with CRM, ERP, or pricing tools a plus
- Curiosity, initiative, and a collaborative mindset
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What We Offer
- Mentorship from senior product and engineering leaders
- Exposure to real-world product strategy and pricing decisions
- Opportunities to grow into product management or technical marketing roles
- Competitive compensation and benefits package
- A culture of precision, integrity, and innovation
Pay: From $60,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Education:
Work Location: In person
