The Regional National Account Manager (NAM) is responsible for driving passenger growth and advisor engagement across a defined geographic territory. This role manages a portfolio of travel agency partners, including independent agencies, emerging growth accounts, and regional travel organizations that collectively represent significant growth opportunities for Tauck.
The Regional NAM serves as the primary relationship owner for assigned agencies, developing business plans, identifying growth opportunities, and helping advisors grow their Tauck business. Working in partnership with Business Development Managers (BDMs), Trade Marketing, and Sales Leadership, the Regional NAM executes territory strategies that increase advisor activation, expand market share, and drive passenger growth across Tauck’s portfolio of brands.
Key Responsibilities:
Territory & Account Management
- Manage a portfolio of approximately 50–70 travel agency accounts within an assigned territory.
- Develop and execute annual territory and account growth plans.
- Build strong relationships with agency owners, managers, and top-producing advisors.
- Conduct regular business reviews to evaluate performance, identify opportunities, and develop action plans.
Maintain a disciplined account management cadence through in-person visits, virtual meetings, phone outreach, and industry events.
-
Sales & Revenue Growth
- Achieve annual passenger, First Time Traveler (FTT) and River growth targets.
- Identify opportunities to increase Tauck market share within existing agency partners.
- Drive growth across all Tauck product lines, including emerging brands and strategic initiatives.
Utilize account performance data and market intelligence to prioritize sales efforts and investments.
-
Advisor Engagement, Training & Development
- Partner with Business Development Managers to increase advisor engagement, education, and selling activity.
- Promote advisor training programs, webinars, roadshows, Tauck Academies, and familiarization opportunities.
- Coach, educate, and guide travel advisors on Tauck's products, sales strategies, and best practices to help them grow their business and convert more bookings.
- Ensure advisors have access to the tools, resources, marketing support, and business insights needed to successfully sell and advocate for Tauck.
Identify high-potential advisors and create targeted growth plans.
-
Territory Planning & Execution
- Develop territory-specific strategies that align with company growth objectives.
- Execute sales campaigns, marketing initiatives, and advisor engagement programs within the region.
- Represent Tauck at trade events, conferences, agency meetings, and industry functions.
Manage territory budgets and resources to maximize return on investment.
-
Cross-Functional Collaboration
- Collaborate with Trade Marketing, Sales Operations, Reservations, Groups Sales, and other internal teams to support agency success.
- Provide market feedback and competitive intelligence to leadership.
- Advocate for agency and advisor needs while balancing company objectives.
Support company-wide initiatives and strategic priorities.
-
Qualifications
- 8+ years of sales, account management, or business development experience.
- Proven track record of meeting or exceeding revenue and growth targets.
- Familiarity with partner marketing strategies, including the ability to evaluate performance, analyze results, and measure return on investment to inform future initiatives.
- Strong territory management and business planning skills.
- Willingness and ability to travel extensively within assigned territory
Tauck is recognized as a world leader in deluxe escorted vacation tours; a fast growing company in a thriving industry. We offer more than 150 intriguing, all-inclusive vacations to the most popular worldwide destinations. These creative itineraries, with spectacular sightseeing and premium accommodations, are carefully choreographed to create enriching experiences and enlighten travelers interested in high quality, cultural vacations.
