SALES/MARKETING CONSULTANT
OVERVIEW
Jesup Broadcasting Co. (JBC) is seeking a motivated sales and relationship-driven individual to help grow our business. JBC operates 2 radio stations:
- WIFO-FM (105.5 FM) is Jesup's FM heritage station. Since 1971, it's been the oldest continuous FM Braves Affiliate. WIFO covers professional and college sports, as well as offering country music and The True Oldies Channel on weekends.
- WLOP (1370 AM) broadcasts in a sports format, featuring programming from FOX Sports Radio.
JOB RESPONSIBILITIES
- Accountable for learning and selling each station's products and services
- Proactively and independently identify and connect with qualified prospects to maintain a full pipeline; follow up on leads provided by JBC
- Identify, understand, and communicate trends within client markets and industries to help inform prospects and position JBC as an important business partner
- Identify desired business goals of each prospect/client by regularly meeting in person with prospect/client
- Build strategic agency and client-side relationships in order to present best solutions to address desired business goals
- Discuss expectations and measurement with prospects and clients to ensure the proposed solution will deliver ROI
- Drive advertising revenue through direct sales
- Work outside of the office and on the road to develop and maintain professional relationships; be prepared to meet with clients in person and when needed on their premises or at other locations they desire
- Manage sales pipeline
- Communicate effectively with management and internal sales team as well as externally with clients
- Create proposals to be presented to management as well as existing and potential clients
- Maintain understanding of all JBC solutions and offerings; and demonstrate a deep understanding of product capabilities measurement, attribution, and KPIs to prospects
- Responsible for meeting and exceeding all sales goals as outlined by management
- Increase revenue through a balance of new business development and up-selling of current clients
- Manage time well and be able to handle complex work
- Maintain consistent self-motivation and high attention to detail
- Manage, organize, and prioritize tasks in a fast-paced environment
COMPENSATION
- Salary plus commission
Job Types: Part-time, Full-time
Pay: $30,000.00 per year
Schedule:
- Monday to Friday
- Weekend availability
Supplemental Pay:
Work Location: In person
