Data Axle is a leader in data solutions that drive meaningful connections between companies and people. We harness data, AI, and technology to create authentic, personalized experiences to improve our clients' business performance. Recognized for delivering innovative B2B and B2C solutions and exceptional service for more than five decades, our global team is dedicated to helping businesses and nonprofits of all sizes thrive. We are currently seeking a Marketing Manager.
This position is responsible for managing the development and execution of marketing initiatives that support customer acquisition, customer retention, brand awareness, and revenue growth within the Nonprofit division. This position collaborates with internal stakeholders to implement marketing programs, analyze campaign performance, and support strategic marketing objectives aligned with Company goals. The Marketing Manager also serves as a liaison between internal creative resources and external marketing vendors to ensure timely and effective execution of marketing deliverables. This position reports to the EVP Data Axle Nonprofit
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- Manage the execution of marketing initiatives to promote the Company's nonprofit products, services, and solutions.
- Collaborate with business leaders and cross-functional teams to support strategic marketing campaigns and promotional efforts.
- Coordinate the development and implementation of marketing and sales support materials and programs.
- Support brand strategy initiatives that positively position the Company with customers and prospects in the nonprofit sector.
- Assist in the design and execution of marketing programs focused on attracting new customers and retaining existing customers.
- Serve as liaison with internal creative resources and manage relationships with external vendors including copywriters, website designers, and other marketing service providers.
- Project manage the development of marketing collateral, digital assets, and campaign deliverables to ensure projects are completed on time and aligned with business objectives.
- Develop and maintain strategic social media posting calendars and content schedules to support marketing initiatives and brand engagement.
- Supervise and provide guidance to assigned marketing staff and/or external vendors as applicable. Assist with prioritization and delegation of team activities.
- Plan and implement marketing campaigns utilizing digital, print, email, social media, and other marketing channels.
- Analyze customer behavior, campaign performance, and marketing metrics to identify opportunities for improvement.
- Conduct market research and monitor nonprofit industry trends to support marketing strategies and campaign development.
- Identify marketing opportunities and recommend tactics to support growth initiatives.
- Assist with budget planning and management for marketing programs and initiatives.
- Essential functions are the basic job duties that an employee must be able to perform, with or without reasonable accommodation. The function is considered essential if the reason the position exists is to perform that function.
- Provide recommendations to management regarding marketing strategies and campaign effectiveness.
- Support special projects and perform other duties as assigned by management.
- These tasks do not meet the Americans with Disabilities Act definition of essential job functions and usually equal 5% or less of time spent. However, these tasks still constitute important performance aspects of the job.
Where required, Data Axle will provide the compensation range for this role upon request. Please contact us or email us at [email protected] to receive compensation and benefits information for this role. Please include the job title and/or job ID of the role you are interested in.
At Data Axle, we are committed to attracting, retaining, and engaging employees from all walks of life. Diversity is an important part of our values and business operations. We are dedicated to creating an inclusive environment that promotes professional development for everyone.
As part of that commitment, Data Axle does not discriminate on the basis of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status with regard to public assistance, status as a disabled veteran and/or Vietnam Era veteran, or any other characteristic protected by federal, state, or local law. All qualified applicants will receive consideration for employment.
In addition, Data Axle will provide reasonable accommodations for otherwise qualified individuals with disabilities.
