Responsibilities include but are not limited to:
- Partner with head of consumer & commercial marketing and brand to define channel strategy.
- Oversee all paid and digital channels (e.g., paid media, search, social, affiliates, site, and digital platforms).
- Ensure integrated planning and execution across channels to maximize reach, conversion, and efficiency.
- Optimize spend ensuring disciplined allocation of spend based on performance and ROI.
- Define and manage KPIs (e.g., CAC, LTV, conversion rates, media efficiency) and continuously improve marketing effectiveness.
- Leverage analytics and performance data to continuously optimize campaigns, targeting, and creative.
- Embed a rigorous test-and-learn culture to improve outcomes and unlock new growth opportunities.
- Modernize marketing capabilities, including tools, processes, measurement frameworks, and operating model.
- Champion innovation in areas such as personalization, automation, and advanced targeting.
- Lead, develop, and scale a high-performing acquisition and performance marketing team, fostering a culture of accountability, agility, and continuous improvement.
- Partner closely with executives, LOB Marketing Strategy, Analytics, Finance, and digital product to align on growth priorities.
Requirements:
Required Skills:
- Proven track record of driving scalable customer acquisition with clear accountability for ROI and efficiency metrics.
- Deep expertise across paid and owned digital channels, including hands-on understanding of optimization levers.
- Experience managing large marketing budgets and delivering against CAC, LTV, and conversion targets.
- Transformational mindset with demonstrated success leading organizational or marketing transformation initiatives.
- Demonstrated success leading organizational or marketing transformation initiatives.
- Strong analytical and data-driven mindset with the ability to translate insights into action.
- Executive presence with strong communication and storytelling skills.
- Proven ability to lead and develop high-performing teams.
- Proven ability to influence at the executive level.
Required Experience:
- Bachelors' Degree in Marketing, Business or related field. Minimum of 10 years of experience in growth, acquisition, or performance marketing, preferably within financial services or a highly regulated, multi-product environment.
Additional Details : At Valley Bank, we believe in people's growth potential. We invest in it. We protect it. We focus it. For nearly 100 years, we've been the Bank that clients from every industry turn to for our expertise, strategies, and advice-building the kind of trust that can fuel every goal. We are the leading relationship bank built for growth-with over $60 billion in assets, 3,800 experts, and more than 200 consumer branches and commercial banking offices in communities across the US. At Valley, we're all driven by an ambition that goes deeper than just having a job. That's why when you work for us, we make it our goal to help you focus on what drives you-working to turn your passions and strengths into assets you can use to propel your ambitions and build the professional legacy you want. Because when we say we're a relationship bank built for growth, that's not just reserved for our clients-that includes all our associates as well. The Head of Performance Marketing & Transformation leads the end-to-end acquisition engine for Marketing, owning strategy, execution, and performance across all paid and owned channels and plays a critical role in modernizing the marketing function. This role is accountable for driving efficient, scalable growth through data-driven marketing, best-in-class campaign optimization, and disciplined management of marketing investment. As a senior leader, this role sits at the intersection of marketing, analytics, digital, and product, translating business goals into high-impact acquisition strategies and ensuring rigorous performance management against growth and efficiency KPIs.
Pay Transparency In order to support the Fair Compensation Strategy by the US Govt., HR Dept., clients are required to adhere to "Pay Transparency Law"; in the impacted states; that have mandated the employers to list the salary ranges in Job advertisements or postings for job opportunities and Job promotions.
