Job Summary:
The Market Development Manager serves as a primary liaison between prospective clients, referral partners, and internal care teams. This position ensures prospective families receive timely, compassionate guidance and that service delivery is aligned with Home Matters’ standards of excellence. The CSM also drives business development efforts and cultivates strong, sustainable referral networks across the North Denver region.
Required Qualifications
Passion for senior care and supporting vulnerable populations
Excellent communication and interpersonal skills
Previous experience in home care, home health, hospice, or related fields
Established professional network across senior living, healthcare, or community-based organizations
Proven success generating new business and converting referrals
Strong sense of personal accountability and follow-through
Competency with CRM tools and willingness to learn new systems
Valid driver’s license and reliable transportation
Ability to meet all background and compliance requirements
Knowledge of Colorado home care regulations (or rapid ability to learn)
Availability to participate in the monthly on-call rotation
Essential Duties
Respond promptly to A Place for Mom (APFM) leads and referral inquiries
Conduct follow-up communications with prospects and partners
Collaborate with the Executive Director on high-priority referral accounts
Promote and support implementation of Sensi AI
Maintain accurate documentation of outreach efforts in HubSpot
Complete client intakes, assessments, and care planning tasks
Enter care plans and scheduled tasks into WellSky
Maintain regular communication with clients and families
Serve as a professional representative of Home Matters in all interactions
Provide backup client care to ensure continuity of services when needed
Perform additional duties as assigned
Operational Expectations
Standard schedule Monday–Friday; daily huddle at 8 AM
Timely return of completed client documentation
Ongoing collaboration with internal teams
Consistent engagement with referral sources
Full compliance with documentation and reporting requirements
Compensation: Base salary of $75,000 + commission
