Social Media Coordinator
WHO WE ARE
Cairnspring Mills is building a regenerative grain supply chain by creating regional, human-scale flour mills rooted in local farming communities. Our purpose is to lift farmers out of commodity structures, restore soil health, strengthen regional food systems, and deliver identity-preserved grains and flours that nourish people and communities. We operate with a strong values-based culture grounded in respect, accountability, and collaboration.
WHAT YOU’LL BE DOING
The Social Media and Marketing Coordinator focuses on planning, creating, and executing organic and paid digital marketing, supporting the affiliate/influencer program, and advancing Cairnspring Mills online marketing efforts to drive sales and support company growth. They will support day-to-day marketing activities and long-term strategy, thriving under tight deadlines, lean budgets, and the evolving needs of a growing business.
KEY RESPONSIBILITIES
- Plan, schedule, and publish organic content across social media platforms in alignment with the content calendar and brand voice.
- Create engaging social media copy, including captions, stories, and short-form content.
- Monitor and engage with online communities through timely responses to comments, direct messages, and brand mentions, following established customer service procedures.
- Assist with the execution and performance monitoring of paid social media campaigns.
- Identify, develop, and manage relationships with influencers, partners, and community stakeholders, including outreach, gifting, and collaboration coordination.
- Track social media performance metrics, budgets, and campaign results; prepare regular reports and actionable insights.
- Identify content trends and top-performing content to optimize future marketing efforts.
- Support marketing initiatives through research, project tracking, administrative coordination, and maintenance of marketing assets and reporting tools.
- Support event coverage through real-time content creation and social media posting.
- Promote the Cairnspring brand and culture internally and externally while helping build brand awareness and community engagement.
REQUIRED QUALIFICATIONS
- 1–3 years of experience in social media, digital marketing, communications, or a related field.
- Experience managing social media platforms such as Instagram & Facebook .
- Strong written communication and copywriting skills.
- Familiarity with social media scheduling and analytics tools.
- Excellent organizational skills with the ability to manage multiple projects and deadlines.
- Strong attention to detail and ability to maintain brand voice and standards.
- Customer service mindset with experience engaging online communities professionally.
PREFERRED QUALIFICATIONS
- Experience supporting paid social media campaigns.
- Experience managing platforms such as TikTok, LinkedIn, & Pinterest
- Experience working with influencers, creators, or brand partnerships.
- Basic graphic design and content creation skills (Canva, Adobe Creative Suite, CapCut, etc.).
- Experience with social media reporting, analytics, and performance tracking.
- Photography and/or short-form video content creation experience.
- Experience in food, retail, consumer packaged goods (CPG), hospitality, or lifestyle brands.
POSITION LOGISTICS
Reports to: Digital Marketing Manager
Working Locations: Hybrid ( In-person at least 1 day per week)
Employment Type: Part-time Duration: Permanent
Pay: $22.00 - $32.00 per hour
Work Location: Hybrid remote in Burlington, WA 98233
