The Center · CDA Virginia · Now Hiring
Marketing & Brand Outreach Coordinator
Full-time · On-site · The Center (CDA Virginia)
MEET THE CENTER
At The Center (CDA Virginia), we exist to do one thing: build trust in healthcare. Trust isn't a slogan here — it's renewed patient by patient, day by day, in how we treat people and how we treat each other.
We hold a high bar for both character and care. The proof:
- Multi-specialty under one roof — Surgery, Prosthodontics, Family Dentistry, Research, Education, the Dental Lab, and an Art Gallery — coordinated end to end.
- An in-house Dental Lab, so we control quality from impression to delivery.
- A sister med-spa — Beyond Esthetics — and a national arm, Beyond Esthetics National.
If high standards, honest work, and putting the patient first sound like home, read on.
THE ROLE
You are the marketing, branding, and outreach engine for The Center, the Dental Lab, and Beyond Esthetics — all three. You co-shoot the content, run the social calendar, coordinate the in-house designer and the video editor, build the brand, get Dr. A on the right podcasts and in the right press, and you show up — in person — at exhibits and in referring-doctor offices.
The Center has the substance. Your job is to tell that story consistently, honestly, and in front of the right people.
WHY IS IT OPEN?
We're expanding. The marketing function has been run reactively across multiple entities and we've outgrown that. We need one person who owns it — content production, social, brand, PR, print, and referring-doctor outreach — across the practice, the lab, and the med-spa.
WHAT YOU'LL BE DOING
Content production
- Shoot short-form and long-form video for all three entities.
- Schedule shoots with team members; no missed slots, no chaotic days.
- Hand off long-form to the external video-editing team in Texas; splice short-form clips from finished long-form and post.
Social + editorial
- Own social presence for all three entities on Facebook, Instagram, and LinkedIn.
- Publish the editorial calendar a month in advance; hit the cadence every week.
- Coordinate with doctors and ops managers to produce blog posts and articles.
Brand + print
- Develop and maintain brand strategy across entities, in alignment with our existing brand system.
- Work with the in-house graphic designer on ads, brochures, and educational materials.
- Manage the print process and execute in-office distribution.
PR for Dr. A
- Pitch Dr. A to podcasts, news outlets, and trade channels.
- Coordinate articles and press coverage; manage outreach lists and follow-ups.
Exhibits + events
- Personally represent the entity that is exhibiting at any local event.
- Plan logistics; signage, collateral, set-up, and tear-down are yours.
Doctor outreach (referrals)
- Visit referring doctors' offices locally on a regular cadence.
- Deliver goodie bags; build and maintain the relationship in person.
- Track every visit, every follow-up, and every outcome.
WHO THIS IS FOR
- You're organized and a planner
- You can switch contexts cleanly
- You're comfortable being the face of the brand — at events, in referring-doctor offices, and on camera.
- You can write — and you can write the truth in a way that still pulls people in.
- You'd rather be told a hard edit than a comfortable yes.
- You take ownership of outcomes, not tasks.
WHO THIS IS NOT FOR
- If you want to post on social from your laptop and be remote
- If 'marketing' to you means upselling or persuasion-over-care, this is not the role — we build trust by educating, not by selling.
WHAT WE EXPECT FROM YOU
We measure what matters: quality of work, accuracy, follow-through, and trust. We don't tie this role to patient-revenue quotas — building trust in healthcare and chasing a patient sales target are not compatible jobs. Success looks like:
- Editorial calendar published a month in advance and adhered to across all three entities.
- Posting cadence hit on every platform, every week.
- Doctor-outreach calendar maintained — every visit logged, every follow-up closed .
- Educational and brochure content reviewed by the relevant doctor before it goes out — zero overclaiming, zero misleading copy.
- Every event the entity is registered for is fully staffed and on-brand, set up and torn down on time.
- Dr. A placed on a target number of podcasts / press features per quarter.
- All assets — videos, photos, graphics, blog drafts — turned around in a timely manner
WHAT WE'RE LOOKING FOR
- 3+ years of marketing experience across content production, social, and print.
- Portfolio required at application: short-form video reel, social handles you've run, and writing samples (blog posts, ad copy, or articles).
- Comfort shooting on phone for short-form content; strong eye for composition and audio.
- Comfortable on camera and on the phone — you'll be in front of doctors and at events.
- Working knowledge of Adobe Creative Cloud or Canva, plus a short-form splicing tool (CapCut, Premiere, or equivalent).
- Meta Business Suite, LinkedIn page admin, Google Workspace, basic analytics.
- Excellent writing — clean grammar, on-brand tone.
- Driver's license and reliable local transportation for doctor-outreach visits and exhibits.
- Authorized to work in the United States.
- Healthcare or dental marketing experience is a plus, not required.
WHAT IS THE PAY?
- Base salary: $55,000 – $70,000, set at offer based on portfolio, experience, and demonstrated skills.
- Company-wide revenue bonus — paid across the board when The Center hits its company revenue targets. You share in the upside of the entire enterprise, not in a quota tied to any individual patient.
- Travel and Mileage reimbursed for local doctor-outreach travel and event coverage.
WHAT ARE THE BENEFITS?
- Health insurance — Silver, Gold, and Platinum premium plans; The Center covers 85% of the Silver-tier premium (team member covers the difference for Gold/Platinum).
- 401(k) with employer match.
- Paid Time Off — approximately 10 days per year.
- 6 paid federal holidays.
- Dental benefits.
- Wellness and med-spa benefits at Beyond Esthetics for all team members.
- Family benefits — team members' families receive benefits on services at the dental office and the med-spa.
WHAT ARE THE LOGISTICS?
- Location: On-site at The Center (CDA Virginia). Local travel required for referring-doctor visits and exhibits.
- Schedule: Flexible — you set your own schedule around shoots, doctor visits, and events. You hit your deliverables.
- Reports to: Operations Manager day-to-day; Dr. A on brand and PR strategy.
- Employment: Full-time, salaried, W-2 employee of The Center.
OUR VALUES
These are the locked core values of The Center. They are not aspirational — they are the bar.
Our WHY: Building trust in healthcare.
The work is continuous. The Center exists to renew it — patient by patient, day by day, for as long as we stand.
1. PATIENT'S INTEREST FIRST — There is one interest in the room. It is not yours.
While you treat them, the patient's outcome is the only outcome that counts. Anything else you weigh — money, the insurer, your reputation — is a stake they never agreed to put in play.
2. WORTHY OF TRUST — Earn it long before anyone needs to ask.
The standard you keep when no one is watching is the standard the patient receives. Trust is what they feel when those two are the same — long before they can name it.
3. EDUCATIONAL HONESTY — Earn trust by educating, never by persuading.
Explain. Do not sell. Every claim is backed by evidence; every option is presented with its trade-offs, including doing nothing. A patient who leaves more informed has been served.
4. PURPOSEFUL GROWTH — Grow around the right people, never around the wrong reasons.
We do not grow for the sake of expansion. Growth for the sake of growth is cancer. We grow only when the right provider — one whose vision aligns with ours — joins the team.
HOW TO APPLY
Send your portfolio and a short note on why this role at The Center, specifically. A reel link, your social handles, and 2–3 writing samples are required — applications without a portfolio will not be reviewed.
Pay: From $55,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Employee discount
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Work Location: On the road
