Who we are:
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.
The Sr Marketing Manager, Amazon is responsible for driving sell-through, share growth, and account marketing strategy for the Amazon channel across the portfolio of brands. This role is accountable for traffic, conversion, and share growth.
This role operates as the primary marketing leader for Amazon, orchestrating cross-functional resources from Growth & Demand (media), Digital Shelf & CRM (shelf standards), Brand CoE (brand briefs), and IHA/Content CoE (assets) to execute against omnichannel standards. This role partners closely with Product Marketing and Sales to define the Amazon account strategy, build the account marketing calendar, and lead all account-facing marketing execution — leveraging CoE experts as needed for sell-in.
This is a hybrid role; we work on site 4 days and remotely 1 day, weekly.
ESSENTIAL FUNCTIONS
- Serve as the primary marketing lead for the Amazon channel — account-facing across the retailer and internally across the RMEO organization.
- Develop and own the Amazon account marketing strategy in partnership with Product Marketing, CoEs and Sales
- Build the Amazon marketing calendar to maximize channel potential across seasons, launches, and key moments
- Drive Amazon sell-through, ROAS, and share growth by brand across the Amazon channel
- Partner with the CoEs to ensure Amazon account success while adhering to omnichannel standards and guidelines
- Coordinate cross-functional resources from Growth & Demand , Digital Shelf & CRM (PDP standards), Brand CoE (briefs), and IHA/Content (assets)
- Own Amazon retailer relationship in regards to marketing— including Amazon Ads reps, Amazon Retail team, and agency partners
- Lead A+ content, brand store, and PDP execution in partnership with IHA and Digital Shelf & CRM — briefing content against Amazon spec
- Manage Amazon search rank, sponsored placement, and organic ranking strategy in partnership with Growth & Demand
- Own Amazon algorithm intelligence — search terms, competitive positioning, and organic performance drivers
- Monitor, analyze, and report on Amazon channel performance including sell-through, ROAS, share of search, review velocity, and availability
- Lead ROI analysis, campaign tracking, and competitive analysis to inform future Amazon investment decisions
- Partner with Merchandising and Sales on Amazon promotional calendar and joint business planning
- Escalate media investment needs and shelf issues to the appropriate CoE — pod lead coordinates, does not own headcount
- Report Amazon channel KPIs (sell-through, ROAS, search rank, availability) to RMEO Lead
- Support set up of new skus for 3P partners
KPIs OWNED
- Amazon sell-through
- Amazon share of search / share of shelf
- Retailer search rank
- Pod-level ROAS
- Review velocity
- Availability rate
Why you'll love working here:
- Our employees matter. As a people-focused business, we work hard to provide meaningful rewards and development opportunities for our employees, recognizing performance, and creating a supportive working environment for them, wherever they are based.
- Vibrant culture. We are committed to a diverse and rich culture, welcoming people from all walks of life. Our long-standing commitment to culture and inclusion empowers us to bring our authentic selves and unique differences to work every day.
- Socially responsible. We want to minimize our products' impact on the environment and help create positive journeys worldwide. We do this by creating the best products using the most sustainable and innovative materials, methods, and models.
What we value:
At Samsonite, we do more than create the bags that move with our consumer, we inspire and celebrate the moments that move them. We believe we have a responsibility to the world in how we operate, the products we sell, the communities where we live and work, and how we treat the people we employ. We're as diverse as travel itself, and like travel, your journey with Samsonite presents the opportunity to be a part of something bigger and explore your passions. This is why we offer various paths for professionals and celebrate the knowledge and skills they bring to our team. We are committed to a respectful workplace that allows our team members to bring their best selves to the workplace daily.
Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers, and other individuals are treated with dignity and respect free from unlawful harassment, discrimination, or retaliation.
