Copywriting and Creative Execution
Creates copy content for assigned projects that is on strategy and in language that is original, compelling, distinctive, and synergistic with art/graphics.
Generates messaging, key concept language, data interpretations, and contributes to conceptual direction for assigned account(s).
Prepares manuscripts for MLR, including referencing, annotating and whatever is needed for the brand’s submission process.
Performs research, analyzes, and interprets data from clinical studies, presentations, and
published papers.
Performs proofing/editing on all copy, paying strict attention to details of copy/art agreement.
Understands and implements agency/client review and routing systems; revises agency copies, identifies problems or inconsistencies, solves problems by reviewing with supervisor/
account services.
Logically organizes material from a range of sources to create a compelling narrative/story flow.
Demonstrates consistency in effectiveness and delivery of job expectations across multiple projects and brands.
Cross-Functional Collaboration
Maintains positive relationships with various agency departments including Editorial, Account, Strategy, and Project Management.
Communicates with team members regarding deadlines, revisions, quality control, and new work.
Works with Art Partners and teams to contribute and execute creative approaches, communicate brand personality, and messages for both the overall campaign and individual materials.
Proactively approaches leadership with new ideas and suggestions for personal career growth and team dynamics.
Strategic Thinking
Understands the client’s marketplace, competition, marketing objectives, and strategies.
Contributes innovative ideas appropriate to the clients’ marketing strategy and audience needs.
Participates in strategic and tactical brainstorming meetings.
Understands the creative brief and the role it plays in creative evolution, taking into consideration client feedback.
Client Management
Develops solid client relationships and trust through clear and authoritative presentations, understanding of brand data, language nuance, and strategic direction.
Talent Management
Communicates with all team members in a productive manner to ensure creative vision is maintained and deadlines are met.
Manages and mentors junior copy team, delegating incoming tasks and assignments.
Begins to own and participate in hiring, staffing, and full life-cycle talent management (eg, delivering feedback, annual reviews, general and performance management).
Administration
Ensures accurate and timely reporting of timesheets for self and junior team.
Begins to participate in resourcing and scoping conversations.