Job Title: Director of Growth & Performance Marketing
Location: Remote (U.S. or International)
Compensation: $80,000 – $120,000 base + performance bonus tied to KPIs
ROLE MANDATE
Own patient acquisition and revenue growth across all locations.
This is a performance role.
Accountable for:
Leads
Conversions
Patient starts
Build and operate a scalable growth system across SEO, Google Business Profiles, CRM, and paid channels.
CORE ACCOUNTABILITIES
Lead Generation
Drive qualified leads (calls, forms, bookings)
Build predictable, scalable acquisition system
Conversion Optimization
SEO & Local Search (GMB)
Own rankings and visibility across all locations
Increase calls and direction requests
Fix underperforming markets
CRM & Attribution
Ensure full funnel tracking (lead start)
Build clear attribution model
Eliminate untracked leads
Paid Marketing
Reviews & Reputation
Vendor Management
KPIs (NON-NEGOTIABLE)
Leads per location (weekly growth)
Conversion rate (lead consult start)
Cost per acquisition (CPA)
GMB calls and direction requests
Reviews per location (monthly growth)
Organic traffic growth
Revenue from marketing
REQUIREMENTS
Proven track record with measurable growth results
Strong expertise in:
Data-driven decision maker
Ability to diagnose problems and execute quickly
Experience managing vendors and enforcing performance
SUCCESS DEFINITION
Weekly reporting tied to revenue
Consistent growth in leads and patient starts
Rapid correction of underperforming locations
Full visibility into marketing ROI
WORK ENVIRONMENT
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
