Job Summary
We are seeking a dynamic and proactive Marketing Assistant to join our vibrant marketing team. In this role, you will support the development and execution of innovative marketing strategies that elevate brand awareness and drive engagement across multiple channels. Your enthusiasm, creativity, and attention to detail will help us connect with our target audiences effectively. This paid position offers an exciting opportunity to gain hands-on experience in digital marketing, content creation, and campaign management while contributing to impactful projects that shape our brand’s future.
Responsibilities
- Assist in the planning, coordination, and implementation of marketing campaigns across social media platforms, email marketing, and digital advertising channels.
- Conduct keyword research and utilize SEO tools to optimize website content for improved search engine rankings and visibility.
- Support the creation of engaging content including blog posts, social media updates, graphics, and promotional materials using Adobe Creative Suite tools like Photoshop and Illustrator.
- Manage content updates on WordPress websites and other content management systems to ensure accuracy and freshness of information.
- Monitor campaign performance using Google Analytics, Google Ads, Facebook Advertising, and other analytics tools; analyze data to identify opportunities for optimization.
- Collaborate with the team on conversion optimization strategies to enhance user experience and increase lead generation or sales conversions.
- Assist in executing marketing automation workflows and SEM (Search Engine Marketing) campaigns to target specific audiences effectively.
- Support social media management efforts by scheduling posts, engaging with followers, and tracking engagement metrics.
- Contribute to email marketing campaigns by creating compelling copy, segmenting audiences, and analyzing open/click-through rates for continuous improvement.
Skills
- Proficiency with SEO tools such as SEMrush or Moz for keyword research and site audits.
- Strong knowledge of SEO best practices and techniques for organic search growth.
- Experience with social media marketing platforms including Facebook Business Manager, LinkedIn Campaign Manager, and others.
- Skilled in graphic design using Adobe Photoshop, Illustrator, or similar software.
- Familiarity with WordPress or other content management systems for website updates.
- Ability to run paid advertising campaigns using Google Ads (formerly Google AdWords), Facebook Advertising, and other platforms.
- Basic understanding of HTML, CSS, JavaScript, SQL or related web technologies is a plus.
- Excellent copywriting skills with an eye for compelling content creation tailored to target audiences.
- Knowledge of Google Analytics for tracking website traffic and campaign performance insights.
- Experience with email marketing platforms such as Mailchimp or HubSpot; familiarity with marketing automation tools is advantageous.
- Strong analytical skills to interpret data trends and optimize campaigns accordingly.
- Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment. Join us as a Marketing Assistant if you’re eager to develop your skills in digital marketing while making a meaningful impact through innovative campaigns!
Pay: $18.00 - $25.00 per hour
Work Location: In person
