The Freelance Associate Director, Performance Content will support AEO/GEO by strengthening brand and product discoverability across retail, commerce, marketplace, and retail media environments where consumer decisions are made and where AI systems may source or validate product information.
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Identify commerce and retail environments most relevant to each segment, including retailer.com, marketplaces, retail media networks, and product detail page ecosystems.
- Evaluate how product content, retail taxonomy, reviews, availability, ratings, and merchandising may influence search, AI answer visibility, and consumer conversion.
- Partner with commerce, retail media, SEO, and brand teams to recommend practical changes that improve product discoverability and downstream performance.
- Translate GEO/AEO needs into commerce actions, such as improved PDP content, structured product information, retailer search optimization, marketplace presence, and retail media alignment.
- Identify where teams have control versus where retailer or partner coordination is required.
- Support activation planning across top priority retailers and marketplaces.
- Help connect AI/search visibility learnings to commerce performance and retail media planning.
Key Outputs
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Retail / commerce opportunity assessment.
- PDP and retailer search optimization recommendations.
- Retail media activation inputs.
- Marketplace discoverability plan.
Commerce-specific AEO/GEO action roadmap.
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- 5+ Years of experience in SEO, Paid Search, Retail Media or similar function
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Strong commerce, retail media, marketplace, or shopper marketing experience.
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Understanding of retailer search, PDP optimization, marketplace content, retail media activation, and conversion drivers.
- Ability to work across brands, retail partners, and internal commerce/media teams.
- Experience with platforms such as Amazon, Walmart, Target, Kroger, Instacart, Chewy, PetSmart, or similar preferred.
- Comfortable translating strategic AEO/GEO needs into practical commerce activation steps.
