Role Overview: Role Overview The Director of Messaging Operations is responsible for leading the execution and optimization of omni‑channel customer messaging across email, mobile, SMS, and Windows/in‑product channels. This role partners in defining and operationalizing the CRM platform strategy—ensuring the platform ecosystem, data integrations, and execution capabilities evolve to support scalable, personalized, and measurable customer engagement. As the leader of Customer Journey Operations, you will manage a high performing execution team responsible for building, testing, deploying, and continuously optimizing customer journeys. You will partner closely with the Direct Acquisition and Retention & Engagement CRM team to translate strategy into reliable, measurable customer experiences. This role sits within the Marketing Operations & Enablement team and is critical to ensuring the organization can execute sophisticated, personalized, cross channel journeys at scale while maintaining strong governance, platform health, and operational efficiency. This is a Hybrid position located in our Frisco, TX office. We value in-office collaboration and meaningful interactions, so expect that you will be able to be in the office on a regular basis according to team needs. When you are not working on-site, you will be working from your home office. We are only considering candidates within a commutable distance to the New York, NY office or the Frisco, TX office and are not offering relocation assistance at this time Position Details:
CRM Platform Strategy & Enablement
Partner with CRM, MarTech, Product, and Data teams to define and evolve the CRM platform strategy and roadmap, aligning capabilities to lifecycle marketing and business priorities.
Drive prioritization of platform enhancements, integrations, and feature adoption to enable advanced personalization, orchestration, and measurement.
Define and enforce governance related to frequency caps, suppression logic, testing standards, and compliance requirements.
Omni‑Channel Journey Execution
Own end‑to‑end execution of customer messaging journeys across email, mobile push, SMS, and Windows/in‑product messaging.
Ensure accurate configuration and deployment of campaigns, triggers, decision splits, timing, and frequency management.
Oversee real‑time and scheduled communications supporting acquisition, onboarding, engagement, retention, and monetization use cases.
Team Leadership & Operations
Establish clear roles, operating workflows, and execution standards to enable high‑quality, on‑time delivery.
Drive operational excellence through documented processes, SLAs, QA frameworks, and release management practices.
Measurement & Continuous Improvement
Own operational performance metrics such as delivery health, execution accuracy, defect rates, and speed‑to‑market.
Identify opportunities to improve scale, automation, personalization coverage, and cross‑channel orchestration.
Qualifications & Experience
Proven experience leading teams responsible for email, mobile, SMS, and in‑product messaging execution.
Strong communication and leadership skills, with the ability to influence across marketing, data, and technology teams.
Company Benefits and Perks: We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.:
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Bonus Program
- 401k Retirement
- Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
- Paid Parental Leave
- Support and Community Involvement
- 14 Paid Company Holidays
- Unlimited Paid Time Off for Exempt Employees
- 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status. Pay Range: The anticipated compensation for this position is USD $141,680.00/Yr. - USD $232,760.00/Yr. depending on experience and qualifications. Job Applicant Privacy Notice: Please click here to view and download the Job Applicant Privacy Notice, which applies to all McAfee job applicants who are residents of the state of California.
