About the Role
Inanna Holdings LLC is seeking an energetic and highly organized Events and Brand Activation Coordinator to represent our brands at trade shows, dispensary activations, customer events, product launches, industry gatherings, and promotional programs.
This person will help plan events, transport and organize materials, set up displays, educate attendees, collect leads, and ensure that every event reflects the company’s standards.
The ideal candidate is outgoing, dependable, comfortable speaking with new people, and able to manage both the planning and hands-on execution of events.
Primary Responsibilities
- Coordinate trade shows, customer events, dispensary activations, product demonstrations, and brand experiences.
- Communicate with event organizers, venues, vendors, customers, and internal teams.
- Maintain an organized calendar of upcoming events, deadlines, requirements, and staffing needs.
- Prepare displays, signage, promotional materials, samples, equipment, and event supplies.
- Transport event materials and complete setup and breakdown.
- Represent company brands professionally and communicate approved product information.
- Engage attendees, answer general questions, and direct technical or compliance questions to the appropriate team.
- Collect leads, customer information, event notes, photographs, and feedback.
- Enter leads and event results into the company’s approved tracking system.
- Coordinate event staffing and communicate schedules, dress expectations, and responsibilities.
- Maintain accurate event inventory and return unused materials after each activation.
- Track event expenses, receipts, attendance, leads, and follow-up requirements.
- Assist with social-media content capture when approved.
- Prepare post-event reports summarizing attendance, engagement, opportunities, and recommended follow-up.
- Follow all company policies regarding product handling, marketing, confidentiality, and responsible brand representation.
Required Qualifications
- Must be at least 21 years old.
- At least one year of events, hospitality, promotions, sales, customer service, or brand-representation experience.
- Excellent verbal communication and interpersonal skills.
- Professional appearance and dependable attendance.
- Strong organizational and event-planning abilities.
- Comfortable approaching and speaking with customers and event attendees.
- Ability to work independently and solve problems during live events.
- Valid driver’s license and reliable transportation.
- Ability to lift and move event materials weighing up to 40 pounds.
- Availability for evenings, weekends, and regional travel.
Preferred Qualifications
- Cannabis, beverage, wellness, hospitality, or consumer-brand experience.
- Experience with trade shows, dispensary activations, product launches, or field marketing.
- Experience using CRM, project-management, event-registration, or lead-tracking systems.
- Bilingual English and Spanish communication skills.
- Existing familiarity with the Southern California cannabis or retail market.
Schedule
The schedule will vary based on the event calendar. Evening, weekend, and occasional overnight travel may be required.
Equal Opportunity
Inanna Holdings LLC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Pay: $50,000.00 - $65,000.00 per year
Work Location: In person
