Overview:
Professional Dental | Utah
Pay: DOE (Depending on Experience) | Full-Time
Lead Marketing for 18 Dental Offices Across Utah
Professional Dental is looking for an experienced, results-driven Marketing & Advertising Director to lead marketing strategy and advertising for our network of 18 dental offices throughout Utah.
This is an exciting opportunity for a marketing professional who knows how to generate new patients, build a strong brand, manage advertising budgets, and use data to drive measurable growth.
What You'll Do
- Develop and execute the overall marketing and advertising strategy for 18 dental offices.
- Manage digital advertising campaigns across Google, Meta/Facebook, Instagram, YouTube, and other channels.
- Develop strategies to increase qualified leads, new-patient appointments, and practice growth.
- Manage and optimize marketing and advertising budgets.
- Track key metrics including leads, cost per lead, new-patient acquisition, conversion rates, and return on advertising spend.
- Oversee SEO, social media, website marketing, email marketing, reputation management, and local marketing initiatives.
- Develop advertising campaigns, promotions, creative content, and patient-focused messaging.
- Maintain consistent branding across all Professional Dental locations.
- Work directly with office managers and leadership to identify opportunities for growth.
- Manage outside marketing agencies, vendors, media partners, and other marketing resources.
- Monitor competitors and marketing trends within the Utah dental market.
- Create clear marketing reports and recommendations for leadership.
- Continuously test and improve campaigns based on performance data.
What We're Looking For
- 5+ years of marketing, advertising, or growth-marketing experience.
- Experience managing marketing programs across multiple locations preferred.
- Strong experience with digital advertising and lead generation.
- Knowledge of Google Ads, Meta Ads, SEO, social media, analytics, and digital marketing.
- Experience managing and optimizing advertising budgets.
- Strong analytical and problem-solving skills.
- Excellent communication and project-management skills.
- Ability to manage multiple locations, campaigns, and priorities simultaneously.
- Experience working with agencies and outside vendors.
- A proven track record of connecting marketing activity to measurable business results.
- Dental or healthcare marketing experience is a plus.
The Ideal Candidate
We're looking for someone who is strategic, creative, analytical, and results-oriented.
You should be comfortable developing a marketing strategy, managing advertising campaigns, reviewing performance data, and working directly with leadership and individual dental offices to drive growth.
Experience in a multi-location healthcare, dental, franchise, or consumer-services organization is highly valued.
Why Join Professional Dental?
With 18 dental offices across Utah, this position offers the opportunity to make a significant impact on a growing organization.
You won't simply be managing one office's advertising—you'll have the opportunity to develop and lead a comprehensive marketing program across an entire dental organization.
Position: Marketing & Advertising Director
Company: Professional Dental
Location: Utah
Employment Type: Full-Time
Pay: DOE (Depending on Experience)
If you're ready to take ownership of marketing and help drive growth across 18 dental offices, we want to hear from you. Apply today!
Pay: From $30.00 per hour
Benefits:
- Dental insurance
- Employee discount
- Health insurance
- Paid time off
Work Location: In person
