About Signa Marketing
Signa Marketing partners with mid-market e-commerce brands and service-based businesses to drive sustainable revenue growth through inbound marketing.
Through our Inbound Framework Program, we align messaging, technology, traffic acquisition, and lead nurturing to create a seamless journey from prospect to loyal customer. By integrating SEO, PPC, CRO, and marketing automation tools like HubSpot and Klaviyo, we build full-funnel growth systems that deliver measurable, month-over-month performance.
Our mission is to empower growing businesses with high-performance inbound marketing systems that consistently generate qualified pipeline and revenue.
Our Core Values
- Partnership – We build trust-based relationships with clients and our team
- Prioritizing Action + Client Experience – We move fast and deliver exceptional experiences
- Communication – We operate with clarity, transparency, and accountability
- Authenticity + Radical Candor – We value honesty, feedback, and continuous improvement
- Empathy + Being of Service – We care deeply about supporting others
- Innovation + Being a Student – We stay curious and always keep learning
Define the Role
We are seeking a Digital Strategist (Growth-Focused) to support the execution and implementation of full-funnel marketing strategies across multiple client accounts.
This role works directly under a Lead Strategist and is responsible for translating strategy into execution, ensuring campaigns, content, and funnels are properly built, launched, and optimized.
This is a hybrid strategy + execution role, ideal for someone who understands digital marketing at a strategic level but is also comfortable getting hands-on where it matters most.
You will play a critical role in turning strategy into results.
How This Role Fits
You will work alongside:
- Lead Strategist (strategy direction and oversight)
- Account Managers (client communication and delivery coordination)
- Marketing Operations Specialists (execution support)
- UI/UX Designers (design and conversion optimization)
- Technical Managers (development and technical implementation)
Your role is to ensure strategy is properly translated into execution and carried through across channels to drive measurable results.
What You Own (Core Responsibilities)
1. Strategy Execution & Implementation
- Translate high-level strategy into actionable plans
- Build and launch campaigns across SEO, PPC, CRO, and lifecycle channels
- Ensure all initiatives align with strategic priorities
2. Content & Messaging Execution
- Write and refine landing page copy, core website messaging, and funnel assets
- Develop content briefs and outlines
- Contribute to high-impact content creation where needed
- Ensure messaging aligns with positioning and conversion goals
3. Campaign & Funnel Development
- Support development of landing pages, funnels, and user journeys
- Collaborate with designers and developers to bring strategies to life
- Ensure proper tracking, structure, and flow across funnels
4. Performance Monitoring & Optimization
- Analyze performance across campaigns and funnels
- Identify areas of improvement and implement optimizations
- Support testing initiatives (CRO, messaging, offers, etc.)
5. Team Collaboration & Execution Alignment
- Work closely with Marketing Ops to ensure tasks are completed correctly
- Provide clear direction and feedback on execution
- Collaborate cross-functionally to maintain quality and alignment
What Success Looks Like
- Strategies are executed efficiently and accurately
- Campaigns and funnels are launched on time and perform well
- Messaging and content improve conversion rates
- Clear alignment between strategy and execution
- Continuous improvements across client accounts
Qualifications / Requirements
Core Experience
- 3–6 years of experience in digital marketing, growth, or performance marketing
- Experience working across multiple channels (SEO, PPC, CRO, etc.)
- Experience executing campaigns and building funnels
Channel Familiarity
Working knowledge of:
- SEO (on-page, content, basic technical)
- Paid media (Google Ads, Meta, etc.)
- Conversion rate optimization (CRO)
- Analytics (GA4, basic attribution understanding)
- Marketing automation (HubSpot, Klaviyo, or similar)
Execution + Strategic Thinking
- Ability to understand strategy and translate it into execution
- Strong attention to detail and organization
- Problem-solving mindset with a bias toward action
Communication & Collaboration
- Strong communication skills
- Ability to collaborate across teams
- Comfortable receiving feedback and iterating quickly
What We’re Looking For
- A doer who can also think strategically
- Someone who takes initiative and moves fast
- A problem-solver who figures things out and gets things done
- Someone coachable and eager to learn from senior leadership
- A reliable operator who follows through on commitments
What This Role Is NOT
- This is not a purely strategic leadership role
- This is not a low-level task execution role
- This is not a passive coordination role
This is a high-impact execution role with strategic exposure and growth potential.
Growth Opportunity
This role provides:
- Direct mentorship from a Lead Strategist
- Exposure to full-funnel growth strategy
- Opportunity to grow into a senior strategist role over time
Top performers will have the opportunity to:
- Take on more strategic ownership
- Lead initiatives across accounts
- Grow into senior or leadership positions
Why Join Signa
- Work with serious mid-market clients focused on growth
- Be part of a performance-driven, systems-oriented team
- Learn directly from experienced strategists
- Opportunity to grow into higher-level strategic roles as the company scales
Pay: $30.00 - $45.00 per hour
Application Question(s):
- Please include a Loom video (3–5 minutes) answering the following (Applicants That Do Not Provide a Video Will Not Be Considered):
1) Walk us through a campaign or funnel you worked on. What was the strategy, and how did you personally execute or contribute to bringing it to life?
2) Describe a time when a campaign or funnel was underperforming. How did you identify the issue, and what actions did you take to improve results?
3) Give an example of a landing page, ad, or piece of content you worked on. What was the goal, how did you approach the messaging, and what impact did it have?
Location:
Work Location: Remote
