Job Summary
TxtCharlie is a family-owned South Florida automotive retail group specializing in pre-owned exotic and luxury vehicles, and the exclusive representative of Morgan Motor Company, Moke International, T-Rex Campagna, and iFixExotics. We are bringing our digital advertising in-house and seeking a hands-on Digital Marketing Specialist to take full ownership of our paid media and local search programs.
In this role you will build, manage, and optimize our Google Ads and Meta Ads accounts, own conversion tracking and attribution end to end, and lead our local SEO and Google Business Profile strategy across the South Florida market. You will be given full administrative access to both our advertising platforms and our dealership CRM, allowing you to measure campaign performance against actual vehicle sales rather than platform-reported metrics. This is a performance-driven position reporting directly to the Marketing Manager, with a direct line to ownership and the authority to reallocate budget based on results.
The measure of success in this role is straightforward: vehicles sold and vehicles acquired. Not impressions, not clicks, and not leads that never become deals.
Duties
- Build, launch, and optimize paid advertising campaigns across Google Ads, including Search, Performance Max, Demand Gen, Display, and remarketing, with full accountability for monthly ad spend and return.
- Develop and expand high-intent Search campaign coverage by vehicle make, model, and buyer intent, including brand and non-brand keyword strategy, negative keyword management, and search term analysis.
- Manage the Google Merchant Center vehicle feed and Vehicle Listing Ads (VLAs), including feed , product coverage, disapprovals, and eligibility troubleshooting.
- Create, scale, and optimize conversion-focused Meta advertising campaigns across Facebook and Instagram, maintaining separate campaign structures for vehicle sales and private-party vehicle acquisition.
- Implement and validate all conversion tracking infrastructure, including Google Analytics 4 (GA4) event configuration, Google Tag Manager, Meta Pixel, and Meta Conversions API (CAPI).
- Configure offline conversion import from the dealership CRM into Google Ads and Meta so that campaign optimization is driven by closed vehicle sales rather than form submissions.
- Establish and maintain call tracking configuration, including qualified-call definitions and duration thresholds, and reconcile phone leads against sales outcomes.
- Manage local SEO and Google Business Profile optimization to improve map pack visibility for luxury and exotic vehicle searches across Broward and Miami-Dade counties, including reviews, Q&A, posts, and local citations.
- Perform technical SEO work on the dealership website, including vehicle detail page (VDP) indexation, inventory schema markup, page speed, internal linking, and site structure, with ownership of Google Search Console.
- Conduct conversion rate optimization by analyzing user behavior in GA4 and implementing landing page and funnel improvements to increase lead quality and cost efficiency.
- Manage geographic and audience targeting deliberately for a high-ticket product, balancing local South Florida buyers against qualified out-of-state and nationwide purchasers.
- Run recurring negative keyword, placement, and audience exclusion audits to eliminate wasted spend.
- Review and approve all advertising creative and copy prior to launch to ensure brand, inventory, and offer accuracy across every campaign and brand we represent.
- Produce a monthly performance report that ties advertising spend directly to leads, appointments, and sold units, presented in plain language for non-technical leadership, and proactively escalate any channel or tracking issue as it arises.
Skills
- Five or more years of hands-on experience managing Google Ads and Meta Ads accounts with direct budget accountability, working inside the platforms rather than overseeing an agency. Demonstrated results are weighted more heavily than years of experience or certifications.
- Advanced proficiency in Google Ads, including Search, Performance Max, Demand Gen, Display, remarketing, and Google Ads Editor.
- Advanced proficiency in Meta Business Suite and Meta Ads Manager, including campaign structure, audience building, exclusions, and creative testing.
- Strong working knowledge of conversion tracking and attribution: Google Analytics 4, Google Tag Manager, Meta Pixel and Conversions API, offline conversion import, and multi-channel attribution modeling.
- Experience managing product or inventory feeds through Google Merchant Center; automotive Vehicle Listing Ads preferred, comparable inventory feeds in real estate, equipment, or high-ticket e-commerce considered.
- Demonstrated local SEO and Google Business Profile experience with real map pack results, plus technical SEO capability including schema markup, indexation, page speed, and Google Search Console.
- Comfort working directly with CRM data — able to pull an export, analyze it, and reconcile platform-reported conversions against actual closed sales.
- Working familiarity with dealership website platforms and content management systems; basic HTML and CSS for landing page and tracking implementation is a plus.
- Ability to write clear, high-converting ad copy and to direct or produce advertising creative for luxury and exotic automotive inventory.
- Strong analytical judgment — able to distinguish a misconfigured campaign from an underperforming one, and to explain the difference to non-technical leadership without jargon.
- Automotive retail or dealership experience strongly preferred; high performers from luxury real estate, high-ticket e-commerce, or performance marketing agencies will be considered.
- Must reside in South Florida and be able to work on-site in Fort Lauderdale, Monday through Friday, 8:00 AM to 5:00 PM.
What Comes With the Role
- $90,000 – $120,000 per year, salaried
- Full administrative access to all advertising accounts and to the dealership CRM
- Direct access to ownership with no approval layers — you pitch it, we decide that week, you build it
- Referral bonus
Why TxtCharlie
TxtCharlie began with a recommendation rather than a business plan: "Text Charlie, he'll get you a good car at a fair price." That name described exactly how the business worked — direct, personal, and always a text away — and it stuck.
Today we operate a Fort Lauderdale showroom five minutes from FLL, selling pre-owned exotics and luxury vehicles including Porsche, Aston Martin, Mercedes-Benz, BMW, and Land Rover, alongside the Morgan, Moke, and T-Rex brands we represent. We buy directly from private sellers, we ship nationwide, and we price fairly from the start without haggling.
For the right marketer, this is an unusual seat. You get real budget, real autonomy, access to the sales data most in-house marketers spend their careers fighting for, and a floor of exotic and luxury inventory that makes for a portfolio nobody else in the market can build.
Join us as a Digital Marketing Specialist if you’re passionate about crafting innovative digital strategies that make a real impact! Bring your technical expertise, creative flair, and strategic mindset to help elevate our brand presence on a global scale while enjoying the benefits of a vibrant team environment focused on growth and success.
Pay: $90,000.00 - $130,000.00 per year
Benefits:
Ability to Commute:
- Fort Lauderdale, FL 33315 (Preferred)
Work Location: In person
