Required
? Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field.
? 5+ years of marketing, field marketing, community outreach, or business development experience.
? Experience managing events, promotions, merchandising, and multi-site marketing initiatives.
? Strong presentation, communication, and relationship-building skills.
? Proficiency with Microsoft Office Suite, CRM platforms, and marketing analytics tools.
? Demonstrated ability to analyze data and convert insights into actionable strategies.
? Valid driver's license and ability to travel extensively within assigned territory.
Preferred
? Experience in senior care, healthcare, assisted living, home care, hospice, or related industries.
? Experience supporting multiple locations or territories.
? Background in community relations and referral source development.
Travel Requirements
? This role is hybrid with frequent regional site visits, travel (50?75%+) throughout the assigned region, primarily central PA and northern MD
? Ability to work flexible hours, including occasional evenings and weekends for events, promotions, and community outreach activities.
? Overnight travel as needed to support business initiatives (locations in northern PA and southern MD)
Physical Requirements
? Ability to transport marketing materials and event supplies up to 25 pounds.
? Ability to stand for extended periods during events and presentations.
? Frequent driving and travel between locations (car allowance provided)
Competencies
? Strategic thinking and execution
? Event planning and project management
? Data-driven decision making
? Presentation and public speaking skills
? Relationship management
? Attention to detail
? Adaptability and problem solving
? Self-motivation and organizational skills
Position Goal: Drive occupancy, client growth, community engagement, and brand awareness through exceptional field marketing execution, event promotion, merchandising excellence, data-driven decision making, and strong partnership with operational teams across the region.
