Director of Marketing & Social Media
Join Our Team and Help Shape the Future of Hospitality
We're looking for a creative, strategic, and hands-on Director of Marketing & Social Media to lead the marketing efforts for our growing restaurant group. This is an exciting opportunity for a marketing professional who is passionate about restaurants, hospitality, food, craft cocktails, and creating memorable guest experiences.
As the Director of Marketing & Social Media, you'll be responsible for building brand awareness, increasing guest engagement, driving traffic to our restaurants, and telling our story across digital and traditional marketing channels.
What You'll Do
- Develop and execute marketing strategies for multiple restaurant concepts.
- Create and manage engaging content across Instagram, Facebook, TikTok, LinkedIn, and other social platforms.
- Plan and oversee photo and video shoots, ensuring all content reflects our brand standards.
- Manage the social media calendar and respond to guest engagement when appropriate.
- Develop email marketing campaigns, promotions, and loyalty initiatives.
- Coordinate grand openings, seasonal promotions, special events, and community partnerships.
- Work closely with restaurant leadership to promote new menu items, cocktails, events, and private dining opportunities.
- Manage relationships with photographers, influencers, media outlets, and marketing vendors.
- Monitor marketing performance through analytics and provide regular reporting and recommendations.
- Maintain brand consistency across all restaurants and marketing materials.
- Stay ahead of hospitality, food, and social media trends to keep our brands fresh and relevant.
What We're Looking For
- 3-5+ years of marketing experience, preferably in restaurants, hospitality, food & beverage, or lifestyle brands.
- Strong knowledge of social media platforms and current trends.
- Excellent writing and storytelling skills.
- Experience with Canva, Adobe Creative Suite, or similar design platforms.
- Experience with email marketing platforms and social media scheduling tools.
- Photography and short-form video editing experience is a plus.
- Strong organizational and project management skills.
- Self-motivated, creative, and able to manage multiple projects simultaneously.
- Comfortable working in restaurants and attending events during evenings or weekends when needed.
What We Offer
- Competitive salary
- Performance-based bonus opportunities
- Paid time off
- Dining discounts
- Professional development opportunities
- A creative, collaborative work environment
- The opportunity to make a significant impact within a growing restaurant group
If you're passionate about hospitality, love creating compelling content, and know how to turn great guest experiences into memorable marketing, we'd love to hear from you.
Job Type: Full-time
Pay: $85,000.00 - $100,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Work Location: In person
