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Marketing and Social Media Leader

DivaDance
Reading, PA

Job Details

Part-time
$200 - $250 a week

Qualifications

Establishing local partnerships in a community engagement role
Social media event promotion
Community management
Branding consistency
Digital brand management
Mid-level
Brand representation
Video marketing
Brand advocacy
Email content marketing
Customer service through social media
Grassroots community outreach
Demand generation marketing
Promotional community events
Networking through strategic partnership building
TikTok
Facebook
Influencer collaborations
Lead generation campaigns
Promotional video projects
Instagram
Content strategy alignment
Content publishing

Full Job Description

Key Responsibilities

Content Creation & Social Media

Create and manage content for Instagram, TikTok, Facebook, Threads, and email marketing.
Capture and edit videos, photos, Reels, Stories, and behind-the-scenes content.
Maintain a consistent brand voice that is empowering, inclusive, and fun.
Develop monthly content calendars aligned with marketing goals and promotions.
Stay on top of social media trends, audio, and platform updates.

Community Growth & Engagement

Respond to comments, messages, and community interactions.
Foster a welcoming online environment that reflects DivaDance values.
Build relationships with members, ambassadors, and local influencers.
Encourage user-generated content and testimonials.

Marketing & Promotions

Promote classes, events, workshops, and special offers.
Execute local marketing campaigns to drive leads and memberships.
Coordinate partnerships, collaborations, and community events.
Support grassroots marketing initiatives including pop-ups, tabling events, and networking opportunities.