Job Summary
We are seeking a dynamic and innovative Marketing and E-commerce Manager to lead our digital marketing strategies and online sales initiatives. Our company uses shopify. In this role, you will drive brand growth through comprehensive digital campaigns, optimize our e-commerce platform for maximum conversion, and leverage data-driven insights to refine marketing efforts. We value, google ads, Meta ads, and email ads. Your expertise will help elevate our online presence, increase customer engagement, and boost revenue across all digital channels. This paid position offers an exciting opportunity to shape the future of our digital footprint and make a tangible impact on our business success.
Duties
- Develop, implement, and manage integrated digital marketing campaigns across multiple platforms including social media, search engines, email, and paid advertising channels.
- Oversee website management using content management systems like WordPress, ensuring content is engaging, SEO-optimized, and aligned with brand standards.
- Utilize SEO tools and conduct keyword research to improve organic search rankings and increase web traffic.
- Manage paid advertising campaigns on platforms such as Google Ads (Google AdWords), Facebook Advertising, and other social media advertising campaigns to maximize ROI.
- Analyze web analytics using tools like Google Analytics, Google Tag Manager, and other marketing analytics platforms to report on campaign performance and identify opportunities for optimization.
- Coordinate content creation including copywriting, graphic design using Adobe Creative Suite (Photoshop, Illustrator), and video editing to produce compelling marketing materials.
- Implement marketing automation strategies to nurture leads through email marketing campaigns and personalized content delivery.
- Optimize conversion rates through A/B testing, landing page improvements, and user experience enhancements on the e-commerce platform.
- Collaborate with cross-functional teams to ensure website management aligns with overall brand strategy and sales goals.
- Monitor industry trends in digital marketing, SEM (Search Engine Marketing), paid search marketing, and performance marketing to stay ahead of the competition.
Experience
- Proven experience in digital marketing management with a strong focus on e-commerce platforms.
- Demonstrated success in managing paid advertising campaigns across Google Ads (Google AdWords), Facebook Advertising, and other social media channels.
- Proficiency in SEO tools, web analytics reporting tools such as Google Analytics, SEMrush or similar platforms.
- Technical proficiency in website management using WordPress or similar CMS; familiarity with HTML, CSS, JavaScript, SQL is preferred.
- Experience with content creation including copywriting and graphic design; familiarity with Adobe Creative Suite is essential.
- Strong understanding of digital campaign setup, performance marketing strategies, and marketing automation tools.
- Ability to analyze data effectively to inform decision-making and optimize campaign performance.
- Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while meeting deadlines.
- Knowledge of B2B marketing strategies is a plus; experience in social media management is highly valued.
Join us as a Marketing and E-commerce Manager if you’re passionate about leveraging cutting-edge digital tools to drive growth! Bring your creativity, technical skills, and strategic mindset to lead innovative campaigns that captivate audiences worldwide — all while enjoying a supportive environment that values your expertise!
Pay: From $32,000.00 per year
Work Location: Remote
