The Senior Publisher Direct Strategist is responsible for autonomously developing and executing effective media strategies rooted in endemic environments that align closely to client audiences and goals. They bring expertise across a variety of digital, offline, and emerging formats, collaborating with partners to deliver high-quality, brand-safe, and innovation-driven media solutions.
The Senior Publisher Direct Strategist supports enterprise-level efforts by developing best practices, knowledge-sharing, and advancing strategies that align with the agency’s core values and priorities. They support junior team members through mentorship and best practice sharing and navigate complex issues with limited oversight.
KEY OUTCOMES & RESPONSIBILITIES
Key Outcome: Develops comprehensive media recommendations rooted in endemic environments, aligned to client objectives and strategic priorities
DISCIPLINED: Thinks, plans, and prioritizes work on an ongoing basis, plans and aligns with key team members before acting
WORK ENVIORNMENT & PHYSICAL DEMANDS
The work environment and physical demands characteristics described here are representative of those an employee encounters while performing the essential functions of this job, typically in an office setting or in a home office. An employee in this role may be in a stationary position, often standing or sitting for prolonged periods and using office equipment and computers. The noise level in the office environment is usually moderate. (I.e., business office with computers and printers, light foot traffic, etc.). Reasonable accommodation may be requested to enable individuals to perform the essential functions.
Commitment to Diversity, Equity, Inclusion and Belonging
Our dedication to Diversity, Equity, Inclusion, and Belonging (DEIB) is a cornerstone of our culture. We believe that the diversity and inclusivity of our workforce are sources of strength. As you become part of our community, you'll discover that we are dedicated to creating a positive impact, not only for our clients but also for the communities where we live and work.
Butler/Till is an Equal Opportunity Employer to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Butler/Till is committed to providing pay transparency of our compensation philosophy and ensuring equitable pay practices for our employee-owners. The compensation range for this position is $52,000- $82,000 and represents the annual salary range in Rochester, NY. Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience.
This is just one component of Butler/Till’s total compensation package for employee-owners. The total compensation package for this position may also include other elements, including ESOP (employee stock ownership plan), an annual bonus, in addition to a full benefits package, and paid time off benefits, including 100% paid parental leave. Details of participation in these benefit plans will be provided if an employee receives an offer of employment.
