Forest Hill Health & Rehabilitation – Richmond, VA
Forest Hill Health & Rehabilitation is seeking a driven and relationship-focused Admissions Director to join our skilled nursing leadership team in Richmond, VA.
In this role, you will be responsible for developing and maintaining referral relationships, increasing admissions, and supporting census growth through strong partnerships with hospitals, physicians, case managers, and community organizations.
This is an excellent opportunity for a healthcare professional with SNF or long-term care experience who thrives in a fast-paced, relationship-driven environment.
Build and maintain strong relationships with hospitals, physicians, discharge planners, and case managers to generate referrals.
Present the facility and its services to the local healthcare community in a positive and professional manner.
Spend at least 75% of working hours in the community developing referral partnerships and promoting facility services.
Maintain an 80% conversion rate from referrals to admissions.
Support facility goals to achieve and maintain 90% occupancy or meet census targets.
Conduct facility tours for prospective residents and families.
Coordinate with the Administrator and leadership team regarding current admissions and census strategy.
Monitor competitor activity and market trends to identify opportunities for growth.
Participate in community outreach events, health fairs, and public speaking engagements.
Assist with managed care pre-admission cost analysis and insurance contract coordination when necessary.
Prepare and distribute daily census reports to leadership.
Maintain strict confidentiality of resident and facility information.
Education
Experience
2+ years of experience in Skilled Nursing (SNF), Long-Term Care, Healthcare Marketing, Admissions, Social Services, or Community Relations
Strong communication, networking, and relationship-building skills
Knowledge of hospital referral processes and healthcare case management preferred
Compensation will be based on experience, skills, and qualifications and may vary outside the listed range.
We offer a competitive benefits package designed to support your health, financial security, and professional growth:
Competitive salary
Generous Paid Time Off (PTO)
401(k) Retirement Plan
Daily Pay Options
Comprehensive medical, dental, vision, and disability insurance
Employee wellness programs
Supportive and inclusive workplace culture
Career advancement and professional development opportunities
Structured onboarding and training programs
We are committed to maintaining a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate based on race, ethnicity, gender, gender identity, age, disability, or veteran status.
We proudly support military service members, veterans, reservists, National Guard members, and military spouses and encourage them to apply.
