The Associate Director, Strategy is a strategic leader who connects insight to impact. Sitting at the intersection of data, culture, creativity, and business ambition, you translate complexity into clear direction that teams can execute and clients can believe in.
You turn research, behavioral data, and cultural intelligence into sharp strategic frameworks that define who to prioritize, what to say, and how to win. Equal parts analytical and narrative-driven, you craft stories that inspire action—grounded in evidence, but designed to move people. You connect disparate inputs, anticipate implications, and balance immediate performance needs with long-term brand growth.
Your strength lies in dotcom and customer experience strategy. You think holistically about how audiences discover, navigate, convert, and return—bridging business objectives, customer insights, and digital capabilities to design seamless, conversion-driven, brand-aligned experiences.
Integrated Campaign & GTM Alignment
Orchestrate integrated campaign and GTM strategies across Site, CRM, Social, Paid Media, and emerging platforms, aligning dotcom strategy with broader integrated campaigns
Develop strategic and creative briefs grounded in journey insight and communication clarity
Align brand, product, and performance objectives within cohesive campaign maps
Ensure campaign messaging translates effectively into on-site experiences and conversion pathways
Partner cross-functionally to ensure audience strategy pulls through into channel planning and activation
CX & Dotcom Strategy Leadership
Define and lead the web and mobile CX vision
Map and optimize end-to-end journeys to drive conversion and lifetime value
Identify funnel friction and growth opportunities
Ensure seamless alignment between traffic drivers and on-site conversion
Identify emerging CX and eCommerce innovations and best practices
Partner with Creative to align site content with goals
Site Optimization & Personalization
Lead strategic direction for navigation, on-site messaging, content strategy, search, personalization, and checkout experiences
Define site optimization and experimentation (navigation, personalization, search, checkout, content) in partnership with analytics \
Ensure customer-centric design principles inform feature development and enhancements
Insights & Strategic Rationale
Synthesize primary research, cultural signals, and behavioral analytics into actionable strategic frameworks, including actionable journey and experience frameworks
Distill complex inputs into defined problems to solve and behaviors to shift
Build strong logic trails connecting insight experience messaging optimization business impact
Translate performance data into iterative improvements and scalable growth recommendations
Leverage qualitative and quantitative research to inform decision-making.
Client & Cross-Functional Leadership
Serve as a trusted advisor to clients on CX and digital growth strategy
Facilitate workshops to align stakeholders around journey priorities and experience design
Partner with Creative, Media, CRM, Analytics, UX, and Product teams to ensure strategic alignment
Bring clarity and forward momentum in ambiguous or evolving environments
7+ years in strategy roles within an agency, consultancy, or in-house marketing organization
Demonstrated success developing integrated, cross-channel GTM strategies
Proven experience leading CX and/or dotcom strategy to drive measurable digital and eCommerce growth
Strong analytical and problem-solving skills with the ability to translate consumer insight into actionable strategy
Exceptional storytelling and presentation skills with confidence presenting to VP–C-level stakeholders
Demonstrated ability to build trusted client relationships and influence senior decision-makers
Entrepreneurial, change-agent mindset with curiosity for emerging tools, technologies, and evolving consumer behavior
