Description:
The Brand Specialist - PURALIMA will lead and execute all aspects of marketing for the brand, including brand strategy, social media, digital, and field marketing. This role serves as the day-to-day owner of PURALIMA’s marketing efforts, ensuring a cohesive and elevated brand presence across all customer touchpoints.
This is a hands-on role for a highly organized, creative marketer who can bring campaigns and experiences to life while building meaningful connections with the customer.
Brand & Campaigns
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Own and execute the PURALIMA marketing calendar, including campaigns, product launches, and brand moments
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Ensure consistency in brand voice, tone, and visual identity across all channels
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Translate brand strategy into clear, compelling campaigns
Social Media Content
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Lead social media strategy and content planning across platforms
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Oversee content creation, including shoot direction and asset development
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Manage community engagement and influencer partnerships
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Track performance and optimize based on insights
Digital Marketing
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Manage email, app, and website content and communications
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Oversee digital customer experience across key touchpoints
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Monitor customer feedback and identify opportunities to improve engagement
Field Marketing
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Execute local marketing initiatives, events, and activations to deepen connection with the community and boost brand affinity.
Cross-Functional Support
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Partner with internal teams and external vendors to execute marketing initiatives
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Support the catering vertical with marketing and promotion
Requirements:
- 2-3 years of experience in brand, digital, or social media marketing
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Strong understanding of social media and content-driven marketing
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Excellent written communication skills and attention to detail
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Highly organized with the ability to manage multiple priorities
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Comfortable in a fast-paced, evolving environment
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Passion for brand building, wellness, and customer experience
What Success Looks Like
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Consistent, high-quality execution across all marketing channels
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Strong and growing social media presence
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Passion for the brand
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Effective campaign and activation execution
